Rancho Santa Margarita, CA—Generating some huge buzz for its eyewear at this year’s Kona Ironman World Championship, Serfas is introducing five new models for 2013 including Dakota.

With a ton of cycling specific features such as Serfas’ H.O.T. (Helmet Optimized Temples), which reduce helmet strap interference, and Serfas’ Decentered Lens Technology, where the optical center is repositioned on the lens, Dakota is sure to impress both mountain and road cyclists alike. It comes with four interchangeable lenses, and will retail for $60.

“With the reception we received at Kona Ironman with many of our current models, we couldn’t be any more stoked launching these new editions,” said Jason Norman, director of marketing for Serfas. “Not only do these models deliver on style, but they also deliver the specific technical aspects that all cyclists require for the trails and the streets.”

Pike is another 2013 model sure to strike a chord amongst cyclists. Pike, which retails for $60 and also comes with four interchangeable lenses, features vented lenses for improved airflow and reduced fogging.

Gladiator, Assassin and Proto round out Serfas’ 2013 line. All three retail for $60, and come with four interchangeable lenses.

Serfas’ new and full line of eyewear can be viewed at www.serfas.com.

Source: Jason Norman