Serfas has just launched four videos that highlight how the company tests its various products including tires, saddles, lights and grips. The company thought it was important to take people through the technology involved in these different categories. Serfas isn’t just for saddles!
“We wanted to give people and inside look at what makes our product so special,” said Jason Norman, director of marketing at Serfas. “We wanted to give people an understanding of the technology, yet we wanted to do it in a fun and entertaining way that people could really grasp onto.”
Serfas also wanted to make it not just about the product, but the sponsored teams and athletes that help in the product building process. “Without teams like CashCall riding our product, and giving us valuable feedback, it’s hard to imagine our product being where it’s at today,” Norman said.
Putting it all together was the man behind the camera and Washington D.C.-native Stu Haight, who spent the last several months filming and editing the videos. Haight has several years experience doing music and corporate videos, but he’s also an avid mountain biker.
“It was great to see the inner workings of how Serfas works and where creative ideas for new products come together,” Haight said. “Jason and the team were super easy to work with, and I’m also so stoked to have finally gotten the opportunity to do videos in a sport I love.”
Mtbr got a peek at the new Serfas Gladiator glasses and two of their new pumps at the Sea Otter Classic and we actually have these products in for testing. Stay tuned for a full review on these in the near future.
To check out all of the Serfas product featured in these videos please go to www.serfas.com.
Serfas Tires: http://youtu.be/0dinoniQ2YU
Serfas Lights: https://www.youtube.com/watch?v=zAIFVCYR21s
Serfas Grips: https://www.youtube.com/watch?v=tIDscjeN6oE