Rancho Santa Margarita, CA—Serfas will now partner with the high-end Swiss shoe brand Suplest, acting as its U.S. distributor for its full line of high-end road and MTB shoes.
Suplest, which was founded in 2007, already has distribution across Europe along with Asia and Africa.
“We feel Suplest complements our new line of Serfas shoes quite well,” said John Denson, general manager for Serfas. “Suplest shoes compete at the ultra high-end level, and are already a premium high-end European shoe. Riders such as Cadel Evans, Denis Menchov and Alberto Contador have ridden with Suplest cycling shoes. We most definitely feel Suplest will compete against other upper echelon shoe brands in the United States.”
Suplest’s new Subzero line features an Organic Grid micro fiber material, which is extremely light and comfortable. This allows Suplest to select areas that need higher reinforcement to keep the foot stable, while other areas are thinner to increase overall comfort.
Suplest’s full line of shoes will be on display at Serfas Booth #14031 at Interbike, Sept. 19-21. To learn more about Suplest, please visit www.suplest.ch. To learn more about Serfas, please visit www.serfas.com.
Source: Jason Norman