SF Bike Expo – Swap, New Products, Bike Polo and Dirt Jumps


Mtbr is a sponsor of the SF Bike Expo which is now in it’s fifth year and the show is all about variety. It has many different things to offer to a wide variety of velo fans.

The show is basically made up of 3 sections. The Swap Hall on Saturday is the happening place to be. The SF Bike Expo grew from the ashes of the old velo swap and the swap remains one of the top attractions. This year, the swap was Saturday only, so you had to come early or miss out. One swap veteran that I talked to (Mario) said that he’s been attending bike swaps for over 18 years and “…the SF Bike Expo gets better every year.” Also residing in the swap hall was Trail Head Cyclery, a local south bay bike shop. Trail Head Cyclery owner, Lars Thomsen said that he was there to “…clear out product left over from his own bike swap meet and also to represent a retail presence for Teva and Race Face.” Popular items that sold well for Trail Head Cyclery was apparel, jerseys mostly.

On the other side of the Cow Palace was the Industry/Vendor hall with a large variety of manufacturers large and small. There were booths from well known brands like VP Components (SF Bike Expo title sponsor), Marin Bicycles, Felt Bicycles, FSA, Zoic, Lezyne, Light & Motion, Magura, Uvex and Syntace. A large number of small brands were there, ranging from jersey makers to bike jewelry to lights and more. New this year was the bike polo tournaments and the Whiskeydrome. The Pedal Savvy bike fashion show also made a return.

And finally, outside just a short walk down the hill from the exhibit halls was the dirt jump/pump track action. AT’s Throwdown is the highlight of the show for many attendees. The AT stands for Andrew Taylor and The Showdown draws several of the world’s best freeride mountain bikers for a head to head dirt jump competition. The winner of the Throwdown this year was Brett Rheeder. New for this year was the amateur competitions for all up and coming riders. Other outdoor events included the Ladies Jump Jam and Best Trick competition, which was won by Anthony Messere.

Enjoy some photos from this past weekend.

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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