Shimano Signs as NAHBS Title Sponsor

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Leader bicycle components maker positions itself at forefront of Handmade Market

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Summary: Shimano has signed a one-year title sponsorship deal with the North American Handmade Bicycle Show.

INDIANAPOLIS – The North American Handmade Bicycle Show Inc., owner of the world’s leading custom bicycles show, has signed a one-year title sponsorship deal with Shimano American Corporation., the world’s leading bicycle components manufacturer. The correct title of the event is now: Shimano North American Handmade Bicycle Show.

NAHBS founder and show director, Don Walker, said, “Shimano has long been an industry leader, and I am thrilled to have them come on board as the title sponsor of NAHBS! Shimano’s involvement with NAHBS started at our San Jose show in 2006, and they are one of two major players that have been with us consistently since then. Their dedication to innovation and their support of the independent framebuilder is second to none. I couldn’t be happier that they wanted to step up their involvement. I hope this relationship will continue to blossom for years to come!”

Having been involved either as an exhibitor and lower-level sponsor of NAHBS for many years, Shimano recognizes the value in supporting the steadily growing handmade community through this show. NAHBS has served as a contact point for input and feeback from the myriad framebuilders – both commercial and hobbyists – who attend the show. Shimano welcomed the opportunity to step up to the role of leading sponsor.

Shimano’s brand manager Dustin Brady, said, “We are excited to once again be a supporter of NAHBS and see what gems these talented framebuilders have created. The show provides a grand stage for some of the world’s greatest framebuilders to showcase their unique works of art, and our commitment to this event helps support our customers in their creative endeavors. NAHBS also allows us to interact with the public and demo our advanced component systems like Dura-Ace Di2 and Ultegra, which customers can of course equip on their bikes.”

The Shimano sponsorship includes the Shimano Bike of the Day story for the NAHBS blog during the show, which will put the spotlight on innovative or stylish use of Shimano products in show bicycles.

About NAHBS
The North American Handmade Bicycle Show is the world’s number one custom bicycles show, and moves from city to city each year. It is scheduled for February 26 -28, 2010, at the Greater Richmond Convention Center. The show is dedicated to showcasing the talents of individuals around the world whose art form is the bicycle. It aims to be a meeting point-online and in person-for frame builders and consumers looking for custom-made bikes, for the sharing of ideas, and the promotion of a special industry with a rich history dating back to 1819. Since its first year in 2005, NAHBS has grown from a show with 23 exhibitors and 700 attendees, to 150 exhibitors and 7200 attendees. For more information, see www.handmadebicycleshow.com

About Shimano
Headquartered in Irvine, California, Shimano American Corporation is a member of global Team Shimano and along with its world-renowned subsidiaries, offers the consumer outstanding sport-related products and apparel. Shimano is proud of its staff; diverse in talent, interests and backgrounds. Shimano is an ISO14001 certified business where environmental compliance and continual improvements are part of daily business philosophy and operations.

source: Paul Skilbeck, O2 Sports Media

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About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato has been the Site Manager of Mtbr.com for over 12 years and enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.


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