Smith Optics, long known in the mountain bike world for its interchangeable-lens sunglasses, is expanding into the bicycle helmet market. The Sun Valley, Idaho-based company, which also makes snowsports helmets and goggles, is set to unveil its new collection of MTB brain buckets at the upcoming Interbike tradeshow in Las Vegas, and the new helmets will be available at North American retailers in Spring 2014.
The Forefront (MSRP $220) is targeted at all-mountain riders, but with a road helmet weight of 285 grams. This is achieved via what Smith calls Aerocore construction, patented tubular core structure of Koroyd material combined with EPS to create a system of materials designed to surpass current standards at low and high speeds. Aerocore construction also allows for ventilated protection, reduced weight, and reduced volume.
The Forefront helmet also features Smith’s new VaporFit adjustable fit system, integrated camera and light mounting area, and an additional helmet goggle retention strap. Three adult helmet sizes are available to accommodate a variety of fits, while 10 color options offer a range of style choices.
“As a product-driven brand, it’s our goal to create innovations that improve the user’s experience,” said Eric Carlson, Smith’s VP of product and design. “In our effort to reduce volume and weight while increasing ventilation and impact protection for ski and snowboard helmets, we came across Koroyd. Through a little bit of luck and good fortune, we found the Koroyd material met all of our goals. After a full year of testing we were able to gather massive amounts of impact data and design flexibility that made an innovative Smith bike helmet project possible. We believe the new Forefront all-mountain helmet showcases exactly what Smith is all about: redefining what riders should expect from their products,”
For more information visit www.smithoptics.com/forefront.