Carlsbad, CA (April 22, 2010) – Performance sock manufacturer, SockGuy, has joined outdoor manufacturers and retailers in a Haitian relief effort spearheaded at January’s Outdoor Retailer show in Salt Lake City.
With logistical and shipping assistance provided by Sierra Trading Post, SockGuy’s donation of 21,600 pairs of socks was consolidated with contributions of undergarments and clothing from Terramar, Lupine, Wigwam Mills, and Kahala, at Sierra Trading Post’s Cheyenne, WY warehouse. From there, the relief collection valued at $196,888.85 will be distributed by Clothes4Souls, a charitable division of Nashville based Soles4Souls, to victims of the devastating January 12th earthquake.
SockGuy, manufacturer of the most comfortable socks you’ll ever wear, is a fourteen-year-old San Diego based company providing performance socks and accessories known for superior ultra-wicking comfort, durability, and personality. Among SockGuy’s over 1200 original designs, their line of cause socks has succeeded in raising over $25,000 for a variety charities. Proceeds from SockGuy cause designs currently support organizations assisting cancer victims, wounded veterans, junior athletic development, Tibetan freedom, Rwandan economic development, as well as trail advocacy and maintenance. SockGuy products are available online at www.sockguy.com and at better cycling, running, and sporting goods stores worldwide.
source: Danielle Vidinich