SPOT INC. PARTNERS WITH TOUR DIVIDE MOUNTAIN BIKE RACE / SPOT OFFERS FIRST PERSONAL SATELLITE DEVICE

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SPOT INC. PARTNERS WITH TOUR DIVIDE MOUNTAIN BIKE RACE

Endurance Mountain Bike Racers Tracked On-line by SPOT Satellite Messenger- 2,711 Miles from Banff, Alberta to the Mexico Border

MILPITAS, CA (June 10, 2008) – SPOT Inc., the pioneer behind the award-winning SPOT Satellite MessengerTm, today announced its partnership with the Tour Divide, the longest solo, self-supported mountain bike race in the world. Each racer will be equipped with a SPOT Satellite Messenger, which provides online GPS tracking of each racer on Google Maps™. New SPOT shared pages functionality, currently in beta format, will allow for the last updated location of the racers to be viewable by fans online at www.tourdivide.org/leaderboard beginning June 13, 2008.

SPOT, the world’s first Satellite Messenger enables users to send their GPS location and status update message to friends, family or an emergency response center, virtually anywhere around the world independent of cellular coverage. With SPOT Shared pages, subscribers can now share their adventures to anyone with a web connection.
“Tour Divide is the most demanding ultra-endurance mountain bike race on the planet. It’s 100% self supported for almost 3,000 miles with very little access to communication or emergency help,” states Matthew Lee, two-time victor and co-organizer of Tour Divide. “SPOT is lightweight, tough enough for our riders to carry on their bikes and will enable our families, friends and fans to track us real time online. To complete a backcountry race down the spine of Rocky Mountains is hard enough without concerning oneself with communication logistics in territory where mobile phones rarely have reception. With SPOT Satellite Messengers on board, the riders simply power on the units, tune out from complicated logistics and tune in to some of the most scenic and rugged country in North America.”

“SPOT was designed to be rugged and durable, enabling anyone outside of cellular coverage the ability let others know where they are and how they are doing – ideal for the competitors of Tour Divide,” said Darren Bassel, Marketing Director for SPOT Inc. “The mountain biking industry is built on backcountry experience but these racers push the outer limits. Now with SPOT, we can watch the progress of these riders online as the race unfolds high upon the Divide”

Tour Divide is a pure test of mental and physical determination for endurance mountain bikers attempting to complete Adventure Cycling Association’s 2,711 mile Great Divide Mountain Bike Route at one fell swoop. It follows the trails and jeep roads lacing the Continental Divide from Banff, Alberta to the New Mexico/Mexico border crossing. It passes through two Canadian Provinces and five States, summiting the Divide 30 times for a net elevation gain of 200,000 feet. On average, twenty-five competitors toe the line each year and typically ride separated from each other by days and hundreds of miles on route. Fifty percent of the competitors each year never see the Mexico finish line due to mechanical failure, injuries and/or fatigue.

SPOT enables users, based on varying levels of need, to send messages to friends, family, or emergency responders, and to visually track the location of the SPOT satellite messenger:
· Alert 9-1-1 notifies an emergency response center of your GPS location
· Ask for Help sends a request for help to friends and family
· Check In lets contacts know where you are and that you are OK
· Track Progress sends and saves your location and allows contacts to track your progress using Google Maps™
Tour Divide is scheduled to begin June 13, 2008. Follow the action online at www.tourdivide.org/leaderboard


SPOT OFFERS FIRST PERSONAL SATELLITE DEVICE WITH MULTIPLE MESSAGING AND TRACKING OPTIONS

Award Winning SPOT Enables Users Worldwide to Tailor Outgoing Messages to Meet Situational Needs

Milpitas, Calif. – (For Immediate Release) – Significantly raising the safety factor for the hundreds of millions of people around the world who take to the outdoors each year, SPOT LLC., has introduced the SPOT Satellite Messenger™, the first personal messaging device that allows users to notify friends, family or an international 9-1-1 emergency call center with status messages based on their situation and need.

Incorporating both GPS and commercial satellite technology that provides coverage far beyond that of cellular phones, SPOT gives users three message options plus the ability to create a record of their progress for later retrieval using Google Maps™.

“SPOT represents a quantum leap in personal safety devices,” said Darren Bassel, Director of Marketing for SPOT LLC. “It gives users a family of features that until now have not been available, and it does it at a fraction of the cost of the more limited devices presently available.”

At just over 7 ounces in weight, SPOT is ideal for hikers, backpackers, hunters or any outdoor enthusiasts, especially those who venture outside the range of cell phones. SPOT features four function keys that transmit messages based on varying levels of need:
· Alert 9-1-1 notifies an emergency response center of your GPS location
· Ask for Help sends a request for help with your location to friends or family
· Check In lets contacts know where you are and that you are okay
· Track Progress sends and saves your location and allows contacts to track your progress using Google Maps™

Designed for extreme conditions, SPOT floats, is waterproof, and works between -40 and 185 degrees Fahrenheit, making it invaluable during any emergency response situation, such as hurricanes and floods, even when landline and cellular service may not be available.

The National Association for Search and Rescue estimates more than 50,000 search and rescue missions are initiated each year in the United States alone, and many of these are undertaken without rescue workers knowing the location of the missing party. SPOT uses satellite technology to determine a user’s GPS location and transmits both the position location coordinates and status information to the emergency call center via a commercial satellite network.

Coverage
SPOT works around the world, including virtually all of North America, Europe and Australia, portions of South America, Northern Africa and Northeastern Asia, or hundreds or thousands of miles offshore of these areas.

Pricing and Availability
SPOT Satellite Messenger is now available through National Outdoor Retailers and through SPOT LLC.’s Web site, www.findmespot.com. The SPOT Satellite Messenger is priced under US $170 with annual service fees at US $99.99. Optional features including automatic tracking service (SPOTcasting) and extraction service for countries or regions with non-responsive emergency services can be added at an additional cost.

For more information on how SPOT LLC. is helping users live to tell about it™ with its SPOT Satellite Messenger device, visit www.findmespot.com.

source: Derek Moore

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