Components Manufacturer Plays Establishing Sponsor Role for National Organization
BERKELEY, Calif.—The National Interscholastic Cycling Association (NICA) is thrilled to announce a 3-year sponsorship with SRAM as an establishing partner, effective immediately.
Matt Fritzinger, the executive director of NICA, stated, “We are most grateful to SRAM for showing their confidence in our ability to bring great mountain biking opportunities to high school students across the USA. There is a surge of interest and support for the NICA program, and with the solid backing of SRAM we are in a great position to achieve our vision.”
The NICA vision is to develop high school mountain biking coast to coast by 2020 by providing successful models of league development to interested regions.
David Zimberoff, Global Marketing Director at SRAM, said “We’re super excited to be a part of this national movement. Having the opportunity to connect with young enthusiasts of cycling is an integral part of SRAM’s mission.”
“SRAM has a long history of supporting grassroots bicycle racing in the USA, from providing technical support at events to sponsoring the strongest regional teams and athletes across the country through our very successful SRAM Grassroots Sponsorship Program. We’re proud to say we’re dedicated to promoting the fun and healthy lifestyle of bicycle racing.”
NICA Mountain Biking programs provide a range of positive experiences for teenage kids, many of whom discover competitive mountain biking through their high school mountain biking teams.
NICA is a grassroots organization that has grown out of the highly successful NorCal High School Cycling League, now entering its tenth year. Member chapters currently include Northern California, Southern California, and Colorado. SRAM joins the Easton Foundations and the founding national sponsor, Specialized Bicycle Components.
About The National Interscholastic Cycling Association
NICA is the National Governing Body for grades 9-12 interscholastic mountain biking. NICA was established 2009 with generous funding from the national founding sponsor, Specialized Bicycle Components, as well as establishing partners, Easton Foundations (so this is how they’re known?) and SRAM. Clif Bar, GU Sports and Primal Wear. The aim of NICA is to foster the development of high quality competitive cross-country mountain biking programming for High School aged athletes. NICA provides leadership, governance and program support to promote the development of interscholastic Mountain Biking Leagues throughout the United States.
Founded in 1987, SRAM produces a complete line of performance oriented bicycle components. With its global headquarters in Chicago, SRAM maintains offices and factories in 12 cities around the world. With more than 2500 employees, the company markets its products under the SRAM, RockShox, Avid, Truvativ, and Zipp product brands.
source: Matt Fritzinger, firstname.lastname@example.org