FOR IMMEDIATE RELEASE – Vancouver, BC – February 24th, 2011
Pinkbike.com, the world’s most highly trafficked online MTB news and media source, joins forces with iconic mountain bike photographer Sterling Lorence. Lorence will work as senior photographer for Pinkbike.
Growing up on Vancouver’s North Shore, the breathtaking scenery, unique light and atmosphere quickly inspired him to start shooting the trails he loved to ride. In the 1990′s Sterling’s photography and the sport itself both began to flourish, allowing him to not only start to capture but help evolve the freeride side of MTB. By 1997 Lorence was shooting professionally on the Shore.
Lorence creates images that have a distinct visual narrative, inviting viewers into his world and providing them with a unique and compelling perspective. He has been at the forefront of mountain biking photography for over 12 years, having shot some of the biggest names in the sport, for the most dynamic brands.
Sterling’s prolific work has graced the pages and covers of several magazines, most notably Bike Magazine USA, where he has been senior photographer for more than 10 years. His first published photo in Bike was in 1998. His work made the cover shortly thereafter in the 1999 photo annual. Today, 22 Bike Mag covers hang framed on the wall of his studio. Lorence has helped characterize and continually refine what MTB photos should look like in print.
Pinkbike’s publisher Julian Coffey said: “I cannot say enough about Sterl. I read and hoarded my copies of Bike Mag from day one, and his work practically leapt off the pages for me every time he was published. Years later, the first call I took as the new marketing guy at Race Face was from him: ‘Yo, it’s Sterl. Congrats on the new gig!’ We have worked closely for a number of years now, and I learned early on that while his gift is most definitely behind the lens, he is an extremely savvy businessman and visionary. Have no doubt, Sterling Lorence is at Pinkbike to help shape and direct the future of MTB photography online.”
“Sterling has always made himself available to lend his expertise, and we’re excited to work even more closely with him. Both Sterl and Pinkbike have the same level of passion and commitment to mountain biking. We share very similar goals for the online biking media space.” said Karl Burkat, Pinkbike co-founder.
“The crew at Pinkbike clearly love the sport of mountain biking and I have always been very impressed by their commitment to the sport and to making Pinkbike the number one online source for mountain bike content.” said Lorence. “They were the first to promote photography through a POD, and I am stoked to work with them to deliver photography online in unique, captivating, and inspirational ways. ”
Look for monthly content on Pinkbike from Sterling as he continues to kill it! Click here to see his first submission. Check out Sterling’s blog to see where he’s been roaming lately. Read the article online here.
About Pinkbike: Pinkbike started as a local biking website in Calgary, Alberta in 1999, and has since grown into the face of mountain biking online. Over 1.6 million people visit the site from around the globe every month.
source: Julian Coffey | publisher | pinkbike.com