Syntace Re-Launches Brand Into North American Market


July 8th, 2011, Oakland, CA: The German maker of high-end components, Syntace GMBH, has re-launched the brand into the North American Market after pulling out a little over a year ago to re-evaluate it’s strategy. Oakland, California based Juniper Action Strategies, headed by long time industry veteran Kenny Roberts, will manage the brand and handle activities related to customer service, warranty and marketing. The exclusive distributor for 2011 will be Quality Bicycle Parts (QBP) who previous offered just a handfull of products from the company. This time around though QBP will offer a wider range of the Syntace lineup including carbon and alloy road, tri and mtb bars, stems and seatposts. Additionally QBP will be offering a range of tools, parts and accessories including the popular Syntace torque wrench and X-12 Axle parts of which Syntace holds the patent design. One area where dealers might notice a difference is in pricing which has been adjusted in 2011 to make syntace products more competitive across the board.

Syntace has been making cycling components for over 25 years and has a strong tradition and reputation of making light and aesthetically pleasing yet incredibly durable products. Their reputation is further bolstered by the fact that they offer a hassle free 10 year transferable warranty on everything they make, including their carbon and downhill products, made possible by extensive testing on their state of the art VR3 testing machine. Syntace products are tested to the absolute highest standards as Syntace test protocols are among the industry’s most rigorous, and most closely reflects the types of loads encountered in real riding.

Syntace has also been receiving recent accolades for its X-12 axle system which the company designed and patented and offers a stiffer and safer alternative to the 135mm QR system. The X-12 system was designed around a 142mm axle width and filled the gap between the standard 135mm QR system and the 150mm thru-axle standard without requiring hub manufacturers to adjust the width of the 135mm hub shell. At the heart of the system is Syntace’s unique expanding cone washer, concentric nut, maximum clearance derailleur hanger and hollow shear bolt. Several bicycle manufacturers including Specialized, Cannondale and NORCO, among others, have spec’ed the design for 2011 products.

Source: Kenny Roberts

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