
Cannondale and GT Named Official Bike Sponsors for Highland Mountain Bike Park
Visitors to Enjoy More Benefits from the Brands and the Park in 2011 and 2012
Bethel, CT —Snow may be falling in parts of the US, but mountain bike enthusiasts will be hoping for an early thaw as Cannondale and GT have joined forces with the Highland Mountain Bike Park in Northfield, NH, becoming the official bike sponsors for 2011 and 2012. As part of this new relationship, consumers will be able to rent, test and experience innovative products from Cannondale and GT, meet pro riders, and even receive free lift tickets at the Park with select bike purchases. Cannondale and GT are part of the Cycling Sports Group, a division of Dorel Industries (TSX: DII.B, DII.A).
Visitors to Highland will enjoy many new enhancements and benefits with the new official partnership, including:
· “Find Your Ride” first-time lessons will be available for riders looking to test out Cannondale and GT models before they purchase them;
· The resort’s Ayr academy classes with Cannondale athletes Aaron Chase and Chris Van Dine and GT rider Tyler McCaul will be available to those looking to take their abilities to the next level; and,
· Marquee products from Cannondale and GT, such as the Claymore, Jekyll, Fury, Ruckus, and Ruckus DJ, will be available to rent, further helping visitors experience the trails.
“For Cannondale, mountain biking is all about the perfect ride, from developing products for the world’s best athletes to racing on the World Cup Circuit to riding with your boys on the local trails,” said Frank Hwang, Cannondale Global Director of Marketing. “It’s nice to be back at Highland with the next evolution of our mountain bikes. As an authentic trendsetter within the mountain biking community, Highland Mountain is a perfect match for the passion and innovation that is Cannondale.”
Continue reading →