DealerCamp Reviews and News

DealerCamp Now Open to General Public on Consumer Day

Bike DealerCamp is one of our favorite industry events. It is a miniature version of Interbike but is held in a better riding venue. And this year, for the first time (unlike Interbike), the average joe can get in! No word yet on what the cost will be, so stay tuned for that. The original […]

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Cervelo, DT Join, plus Defend your Independence

Cervelo, DT Swiss join the growing list of Brands Lifeboat Events, promoters of DealerCamp®, announce top performance brand Cervelo and leading component maker DT Swiss join the growing list of brands at DealerCamp 2012. They understand the value of time well spent with retailers to meet, ride and decide at they key decision moment in […]

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Pivot Cycles/ BH Bikes Three-peats and More

Lifeboat Events is excited to announce the return of founding exhibit partner Pivot Cycles/ BH Bikes USA to DealerCamp for the third consecutive year. Citing a successful formula, positive retailer reaction and strong sales, the company will again anchor an impressive brand line up for the mid-summer buying camp. “Pivot Cycles/ BH Bikes USA is returning to DealerCamp […]

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ScottWeek at Dealer Camp

ScottWeek at Dealer Camp Sun Valley, ID, February 17th, 2011 — SCOTT Sports confirmed today their plans for ScottWeek at Dealer Camp, a preview of the 2012 line for Scott Dealers hosted at Deer Valley Resort in Utah.  ScottWeek at Dealer Camp will include the National Sales Meeting for account managers July 22-23rd of this […]

Read More » and DealerCamp Partnering, DealerCamp™ Enter Strategic Partnership to Educate Retail Employees Laguna Niguel, CA–Lifeboat Events, which hosts the annual DealerCamp™ event for the cycling industry, has formed a strategic partnership with online retail sales training specialists Through the partnership, Lifeboat Events will use’s customized online training platform to create a microsite where retail managers and […]

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Program Lets Shops Lobby For Trip To DealerCamp

“Pick Me” Program Lets Shops Lobby for Trip to DealerCamp™ Lifeboat Events will share retailer requests with their top suppliers Laguna Niguel, CA–Lifeboat Events, the promoter of DealerCamp™, has announced a new program called “Pick Me for DealerCamp,” which enables bicycle retailers to request a subsidy to attend the event in 2011. An innovative bicycle […]

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Advanced Sports All-In for DealerCamp 2011

Fuji, Kestrel and Breezer Commit “Full Monty” for DealerCamp™ 2011 Advanced Sports is all-in for DealerCamp and will also hold national sales meeting in Park City just prior to the event Laguna Niguel, CA–DealerCamp™ 2011 just got more exciting and robust with confirmation that all six Advanced Sports International (ASI) brands are bringing a full […]

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DealerCamp Announces 2011 Dates: July 26-28

Setting the Trend, DealerCamp™ Announces 2011 Dates Late July event targets industry needs Laguna Niguel, CA–After a deep look into the necessities of the new cycling economy, Lifeboat Events announced that DealerCamp™ 2011 will take place July 26-28 at Deer Valley Resort in Park City, Utah. The company selected this strategic timing after collecting valuable […]

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DealerCamp™ Delivers an Effective Trade Event Model

DealerCamp™ Delivers an Effective Trade Event Model Exhibitors and retailers praise inaugural event Laguna Niguel, CA–The sun shined on a bright new future for the bicycle industry last week as more than 450 manufacturers, suppliers, retailers, media and advocates convened at the inaugural DealerCamp™, July 29-31 at Deer Valley Resort in Park City, Utah. The […]

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DealerCamp Looking Totally Dialed

DealerCamp™ Looking Totally Dialed Just a few exhibitor and subsidized retailer spots remain Laguna Niguel, CA–With three weeks to go until Lifeboat Event’s inaugural DealerCamp™, final plans for the event are taking shape. This innovative outdoor demo and expo event for bicycle suppliers and retailers–July 29-31 at Deer Valley Resort in Park City, Utah–promises to […]

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DealerCamp™ to Establish an Industry Advisory Board

Steering committee will help shape future events Laguna Niguel, CA–Lifeboat Events has announced that it is forming an advisory board–comprised of nine bicycle suppliers and three retailers–to ensure that DealerCamp™ best serves the industry. An innovative outdoor demo and expo event for bicycle suppliers and retailers, DealerCamp debuts this year July 29-31 at Deer Valley […]

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DealerCamp Registration Open, Subsidized Retailers Announced

All qualified retailers are invited to attend, some to be subsidized Laguna Niguel, CA–Online registration for DealerCamp™ is now open to qualified retailers at This intimate mid-summer expo and demo event for bicycle suppliers and retailers will take place July 29-31 at Deer Valley Resort in Park City, Utah. DealerCamp is a prime opportunity […]

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DealerCamp Generating Big Industry Buzz

DealerCamp™ Fulfilling Industry Need March 15 deadline for exhibitors to provide list of targeted retailers Laguna Niguel, CA–Early interest in DealerCamp™ has been strong, according to the event organizer, Lifeboat Events. The mid-summer expo and demo event, which will take place July 29-31 at Deer Valley Resort in Park City, Utah, will bring together bicycle […]

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