SRAM Reviews and News

AVID Announces New Elixir 3 Brakes

AVID Elixir 3 was built for value and gives nothing away in performance and adjustability. The newest brake in the Elixir family offers up a sleek ambidextrous lever body and stout two-piece caliper. Featuring a TaperBore master cylinder and AVID’s optimized pivot placement, the Elixir 3 brings a new level of performance and control to

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SRAM Introduces the "NEW" SRAM X7 2×10 Group

THE RIGHT GEAR For the first time SRAM offers the right combination of matching SRAM X7 components. SRAM X7 features 2X10 drivetrain, X-Glide front shifting, Exact Actuation, new PowerGlide cassette ratios, carbon cage rear derailleurs, new S1400 crank offering and Avid Elixir R brakes. SRAM 2X10 is becoming understood by riders of all levels and

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SRAM Introduces New 2X10 Website: SRAM2X10.com

Less is really more: Why 2X10 just works http://sram2x10.com/ SRAM has created a new web page where people can learn more about the benefits of SRAM’s 2X10 mountain bike drivetrain. Www.SRAM2X10.com is a central source for Product Reviews, Technology breakdowns, Athlete Testimonials, and a Photo Gallery. Click on the Bikes section to view the growing

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SRAM Backs National Interscholastic Cycling Association

Components Manufacturer Plays Establishing Sponsor Role for National Organization BERKELEY, Calif.—The National Interscholastic Cycling Association (NICA) is thrilled to announce a 3-year sponsorship with SRAM as an establishing partner, effective immediately. Matt Fritzinger, the executive director of NICA, stated, “We are most grateful to SRAM for showing their confidence in our ability to bring great

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Bicycle Chains and Chain Connector Links Recalled by SRAM Due to Fall Hazard

NEWS from CPSC U.S. Consumer Product Safety Commission Office of Information and Public Affairs Washington, DC 20207 FOR IMMEDIATE RELEASE September 8, 2009 Release # 09-342 Firm’s Recall Hotline: (800) 346-2928 CPSC Recall Hotline: (800) 638-2772 CPSC Media Contact: (301) 504-7908 Bicycle Chains and Chain Connector Links Recalled by SRAM Due to Fall Hazard

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SRAM Sponsors Latest Release from Radical Films – Kranked Revolve

SRAM Sponsors Latest Release from Radical Films – Kranked Revolve See attached for list of featured riders, filming locations and details on the global viewing tour schedule. source: Eric Schutt

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Neufeld named SRAM Cycling Fund Director

SRAM Corporation President and CEO Stan Day announces the hiring of Randy Neufeld as SRAM Cycling Fund Director Chicago, IL – June 22, 2010 The SRAM Cycling Fund was created on September 30, 2008. During the next 5 years the Fund plans to award $10 million in grants to support committed national and international advocacy

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Fort William Wows the World Cup Scene

This past weekend marked the fourth round of gravity racing in the mountain bike World Cup series. source: Eric Schutt

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SRAM Announces the release of the XX gruppo

“The most advanced cross country group ever.” After 2 years of development and months of internet forum rumors, SRAM releases all the info here: http://sram.com/en/XX/ From the Innovative Beginnings to the Engineering Precision, SRAM XX our Superior Products that were tested and developed by Dedicated Athletes like Todd Wells, Willow Koerber, Julien Absalon, Ross Schnell,

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Julien Absalon Wins Madrid World Cup on XX

Julien Absalon Wins Madrid World Cup on XX First World Cup Victory for New Component Group Madrid was the location for one of the most dramatic races of the season so far. The drying race conditions allowed for a very fast start, and shortly after the start, Julien Absalon found his way to the front

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SRAM and Breakaway Events Team-Up to host the Ashland 12-Mile Super D and 1st ever AVID Chainless Challenge

SRAM and Breakaway Events Team-Up to host the Ashland 12-Mile Super D and 1st ever AVID Chainless Challenge source: Eric Schutt

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Pro Mountain Bike Gravity Tour – Port Angeles, Washington

Pro Mountain Bike Gravity Tour – Port Angeles, Washington

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SRAM Racers Pin It at Pietermaritzburg!

SRAM racers place in the tops at World Cup #1 in Pietermaritzburg! source: Eric Schutt

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SRAM Cycling Fund Awards $200,000 to European Cyclists' Federation

SRAM Cycling Fund Awards $200,000 to the European Cyclists’ Federation April 9, 2009 The SRAM Cycling Fund is pleased to announce a US$200,000 grant to be paid over two years to the European Cyclists’ Federation.   These funds will be used by the ECF for lobbying efforts at the European Commission and European Parliament to build

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2009 BlackBox Racing Roster Announced

source: Eric Schutt

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Global Endurance Athlete Roster – 2009 Global Gravity Athlete Roster

source: Eric Schutt

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SRAM's Ready to Race – Global Endurance Athlete Roster

Chicago – February, 2009 The stage is set for yet another great year of competition. SRAM continues to invest in top tier events as well as the best athletes in the world. SRAM’s fully staffed crew in both the US and Europe continue to travel the world to the best mountain destinations. Check out our

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Mick Quick Down Under

Australian National Championship, Canberra, Australia This past weekend, Mick Hannah took home top honors by winning the Elite Men’s Downhill event. Hannah finished first with authority, winning both the Elite Downhill qualifying as well as the final round. This would be Mick’s last competition on his Mongoose Boot’r. He will race on GT bikes for

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SRAM Cycling Fund Awards $400,000 to the League of American Bicyclists

SRAM Cycling Fund Awards $400,000 to the League of American Bicyclists and the Thunderhead Alliance for Biking and Walking January 16, 2009 — The SRAM Cycling Fund will make a $400,000 contribution to the League of American Bicyclists and the Thunderhead Alliance for Biking and Walking. The funds will be used to launch a nation

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Team Monster Energy®/Specialized® to Race on SRAM, RockShox, Avid & Truvativ components

After much anticipation, the dynamic duo of Sam Hill and Brendan Fairclough recently announced their new ride with Specialized. While this will be a new frame partner, the two time World Cup DH Champion Sam Hill chose to remain on SRAM. Both Hill and Fairclough will compete on SRAM drivetrain, RockShox suspension forks and rear

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SRAM Cycling Fund Awards $200,000 to Safe Routes to School National Partnership

CHICAGO, IL, December 5, 2008 – The SRAM Cycling Fund is pleased to announce its first grant award: a $200,000 contribution to the Safe Routes to School National Partnership. The Safe Routes to School National Partnership is a network of more than 350 nonprofit organizations, government agencies, schools, and professionals working together to advance the

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2008 UCI World Cup Champions Ride SRAM, RockShox, Avid & Truvativ!

source: Eric Schutt | SRAM

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SID® Travels to Beijing Olympics

Athletes Compete on Beijing Edition Suspension Fork Select RockShox® sponsored athletes competing in this year’s Olympic games have been given a special Beijing Limited Edition SID. These are sure to be coveted, as there are no plans for this version to become publicly available.   Graphic Designer, Russ Forbes lead the graphic design of the

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Excited to learn more about Truvativ HammerSchmidt?

Excited to learn more about Truvativ HammerSchmidt? Visit our public website www.magicmechanics.com and see video on: How Truvativ HammerSchmidt was made: -behind the magic curtain -development timeline and images In the All Mountain section: -who will love it -specs and product breakdown -user manual In the Freeride section: -who will love it -specs and product

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SRAM Announces Strategic Investment from Lehman Brothers Merchant Banking

- The Company also announces the formation of the SRAM Cycling Advocacy Fund – Chicago, August 6, 2008. SRAM announced today a new equity partnership with Lehman Brothers Merchant Banking (LBMB), one of the seven asset classes of Lehman Brothers’ global private equity business. The partnership is the result of an extensive process through which

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