SRAM Reviews and News


Global Endurance Athlete Roster – 2009 Global Gravity Athlete Roster

source: Eric Schutt

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SRAM's Ready to Race – Global Endurance Athlete Roster

Chicago – February, 2009 The stage is set for yet another great year of competition. SRAM continues to invest in top tier events as well as the best athletes in the world. SRAM’s fully staffed crew in both the US and Europe continue to travel the world to the best mountain destinations. Check out our […]

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Mick Quick Down Under

Australian National Championship, Canberra, Australia This past weekend, Mick Hannah took home top honors by winning the Elite Men’s Downhill event. Hannah finished first with authority, winning both the Elite Downhill qualifying as well as the final round. This would be Mick’s last competition on his Mongoose Boot’r. He will race on GT bikes for […]

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SRAM Cycling Fund Awards $400,000 to the League of American Bicyclists

SRAM Cycling Fund Awards $400,000 to the League of American Bicyclists and the Thunderhead Alliance for Biking and Walking January 16, 2009 — The SRAM Cycling Fund will make a $400,000 contribution to the League of American Bicyclists and the Thunderhead Alliance for Biking and Walking. The funds will be used to launch a nation […]

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Team Monster Energy®/Specialized® to Race on SRAM, RockShox, Avid & Truvativ components

After much anticipation, the dynamic duo of Sam Hill and Brendan Fairclough recently announced their new ride with Specialized. While this will be a new frame partner, the two time World Cup DH Champion Sam Hill chose to remain on SRAM. Both Hill and Fairclough will compete on SRAM drivetrain, RockShox suspension forks and rear […]

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SRAM Cycling Fund Awards $200,000 to Safe Routes to School National Partnership

CHICAGO, IL, December 5, 2008 – The SRAM Cycling Fund is pleased to announce its first grant award: a $200,000 contribution to the Safe Routes to School National Partnership. The Safe Routes to School National Partnership is a network of more than 350 nonprofit organizations, government agencies, schools, and professionals working together to advance the […]

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2008 UCI World Cup Champions Ride SRAM, RockShox, Avid & Truvativ!

source: Eric Schutt | SRAM

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SID® Travels to Beijing Olympics

Athletes Compete on Beijing Edition Suspension Fork Select RockShox® sponsored athletes competing in this year’s Olympic games have been given a special Beijing Limited Edition SID. These are sure to be coveted, as there are no plans for this version to become publicly available.   Graphic Designer, Russ Forbes lead the graphic design of the […]

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Excited to learn more about Truvativ HammerSchmidt?

Excited to learn more about Truvativ HammerSchmidt? Visit our public website www.magicmechanics.com and see video on: How Truvativ HammerSchmidt was made: -behind the magic curtain -development timeline and images In the All Mountain section: -who will love it -specs and product breakdown -user manual In the Freeride section: -who will love it -specs and product […]

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SRAM Announces Strategic Investment from Lehman Brothers Merchant Banking

- The Company also announces the formation of the SRAM Cycling Advocacy Fund – Chicago, August 6, 2008. SRAM announced today a new equity partnership with Lehman Brothers Merchant Banking (LBMB), one of the seven asset classes of Lehman Brothers’ global private equity business. The partnership is the result of an extensive process through which […]

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SRAM Athletes at National Championships

National Titles Decided in West Dover In the mountains of West Dover, Vermont, over one thousand mountain bikers converged at Mount Snow July 17-22, 2008. SRAM sponsored athletes were first to break the tape, and become 2008 United States National Champions. Men’s Short Track – Jeremiah Bishop (Trek/VW) RockShox® SID® & Monarch™ 4.2 Women’s Short […]

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RockShox Rules Downieville

Heralded as the unofficial ‘All Mountain World Championships’, the Downieville Classic in Downieville, California has become a much talked about event. Racers compete on the same bike for both the 29 mile XC point-to-point race as well as the epic 17 mile DH course. Ross Schnell (Trek-Volkswagon) won both the XC and the DH event, […]

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Three Kiwi Mountain Bikers Awarded SRAM Scholarships

  Three up and coming young mountain bikers from New Zealand received thousands of dollars worth of SRAM bicycle components to help them achieve their full potential in the sport. The three SRAM Scholarships were granted after “Video C.Vs” for each of the riders were first judged by users of popular New Zealand cycling website […]

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Follow Me to the Future – SRAM

A revolution in transmission technology is coming, and its name is Truvativ HammerSchmidt. Powered by SRAM. Join the movement at magicmechanics.com. source: Eric Schutt, SRAM  

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Sea Otter Classic to Introduce a New Style of Exhibition Racing: "SRAM Dual Stunt"

  Sea Otter Classic to Introduce a New Style of Exhibition Racing: “SRAM Dual Stunt” Redesigned Thule Adventure Challenge Intensifies Competition   Slip and slide…right into the drink if your bike handling skills aren’t up to snuff MONTEREY, Calif. (March 3, 2008) Competitive cycling will have a new name at this year’s Sea Otter Classic. […]

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