Introduction by Francis Cebedo:
Teva is in its second year in the mountain bike arena and we’re happy to see that not only are they here to stay, but they have ‘doubled-down’ on their cycling shoe efforts. Product Manager Chris Hillyer said their customers wanted more styles and more colors, black in particular. So they are bringing that to the market along with mid-top shoes and many more styles.
We visited the Teva team at their headquarters in Goleta, CA (beside Santa Barbara) and we were impressed with a crew overflowing with energy and enthusiasm for what they do. From their kayaking roots, they developed a deep understanding of making products that really address the needs of the enthusiast. Authenticity is at their core and they have the resources of an established company to fulfill their vision. The hallways were filled with bikes and it seemed like most people there couldn’t wait for their adventure ride or play that afternoon or that weekend. They also hired on the great Toshi Corbet (Giro, Red Bull) and Jeff Lenosky to make sure they produced the right products and hired the right athletes and testers.
So stay tuned as we update this with more photos and videos of our tour at Teva. We’ve also been using the Links shoe for a year. The comfort and support of the original Links shoe is really impressive as I use the shoe at work, at the lunch ride or coffee run, or at the rad trails of Sedona and Downieville. And this year old shoe still looks new!
In celebration of the new collection launch, Teva joined team riders Cam McCaul and Kurt Sorge as they traveled to Virgin, UT to ride a line McCaul had spotted a few years prior. The short edit celebrates target=”_blank”>freeride mountain biking and gets back to the roots of why they live to bike.
“A bike opened up everything for me when I was younger,” says McCaul. “It took me across town when I was young and it takes me around the world now. The reasons I ride now are the same reasons I rode back then.”
Teva Expands Bike Collection from Slopes to the Streets
From Sea Otter to Crankworx Teva is listening to their customers and the new collection delivers
06.11.12 (Goleta, CA) – After the successful introduction of the Links mountain bike shoe in partnership with professional rider, Jeff Lenosky, Teva® (a division of Deckers Outdoor Corporation NASDAQGS: DECK) continues to listen to the bike community and collaborate with their team of riders. For fall 2012 they have responded with seven new bike styles fit for the dirt to the streets. From top performing high tops and new colorways to an expanded size range, the new collection has something for everyone.
Taking all the top performance features of the original Links but stepping it up; the new Links Mid features a higher cut for added support and ankle protection. Tested and refined by Teva mountain bike team riders Kurt Sorge and Sam Pilgrim, the Links Mid has the same PedalLINK Outsole that was pioneered for the Links and built-in toe and heel protection for big mountain riding.
Finding inspiration from the Links as well, the new Crank Mid combines bike specific details including our PedalLINK Outsole and a stiffer lasting board tuned for riding with the popularity of a vulcanized style. The outcome is a great dirt-jumping sneaker that will perform on the bike or off.
To answer numerous requests from mechanics and riders alike, Teva added an all-black Links to their collection as well. The new colorway pays tribute to their partnership with Lenosky featuring a tonal graphic pattern also found on his custom Giant STP bike.
“Working with Teva to create a bike specific product line has been an incredible experience,” says Jeff Lenosky, Teva team rider. “The product development team at Teva has done a great job taking my knowledge gained as a professional rider and translating it into products all types of riders can appreciate. This journey has been a highlight of my career, and there’s a lot more to come!”
For cyclists that use their bike to grab a 6-pack rather than bust a 360, Teva has responded with bike worthy styles that will compliment everyday rides. Built on the PedalLINK Outsole developed with Teva Team riders to ensure proper grip and feel; the new Joyride and Joyride Mid feature classy, office appropriate leather uppers while the Roller offers a leather and suede upper with tweed pops.
Specifically designed for women, the new Freewheel provides the right balance of performance for the casual ride with a clean, suede sneaker upper design.
The new fall 2012 Teva bike collection will debut this month in specialty independent bike retailers such as Fanatik Bike Co., The Trail Head, and Go-Ride as well as bike parks like The Lumberyard and Trestles and online at www.teva.com. Prices range from $120 to $70 US.
Teva is a division of Deckers Outdoor Corporation, a public company traded on the NASDAQ at DECK. Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, UGG® Australia, Sanuk®, Ahnu®, Mozo® and TSUBO®, are registered trademarks of Deckers Outdoor Corporation. See www.deckers.com for more information.