Teva Strengthens Commitment to Mountain Biking

News

4304LINKSLURKsmall

Teva announces Kokanee Crankworx sponsorship and freeride team including McCaul, Sorge and Lenosky.



01.19.2011– (Goleta, Calif.) – To complement its new freeride shoes, the Links and the Pinner, Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK), is pleased to introduce its first freeride mountain bike team, as well as its inaugural sponsorship of the Kokanee Crankworx mountain bike festival in Whistler, British Columbia.

“Teva has supported freeride for years through competition at the Teva Mountain Games,” states Joel Heath, global marketing director at Teva. “With the launch of the Links and the Pinner shoes, we are excited to step up our involvement in the sport through cutting-edge product offerings as well as help give top tier athletes a platform to shine.”

The newest rider on the Teva team is Cam McCaul, one of the best-known pros on the freeride scene. McCaul has been riding professionally for over eight years and is considered a favorite to win in any of the international competitions on his annual calendar. Known for both his outrageous riding style and his sense of humor, McCaul has been featured in dozens of mountain bike films and magazines.

SLorence100409255

“The competitive freeride mountain bike scene is constantly evolving and it’s been really cool to have been a part of it since the beginning,” says McCaul. “I have big respect for the companies that directly support mountain biking and that’s why I’m so excited to be riding for Teva in 2011. They’ve designed some great mountain bike-specific shoes with casual styles, and I can’t wait to get my feet in ‘em.”

KurtSorge

Also on the Teva team is Canadian freerider Kurt Sorge. Born and raised in British Columbia, Sorge emerged on the international freeride scene in 2008, when he finished second at the Red Bull Rampage contest in Virgin, Utah. Since then he has been featured in countless magazine and video shoots and starred in the 2010 film “Follow Me.”

Rounding out the Teva team is Jeff Lenosky, a true innovator in action sports, who has been called the father of urban freeriding. Jeff pioneered freeride and trials mountain biking to become one of the sport’s most prolific riders. He holds the world record for highest bunny hop and his accomplishments include three National Trials Championships, three Teva Mountain Games wins and nine NORBA overall National Championship medals, as well as a string of impressive film segments. Lenosky also worked for over a year with Teva to design and develop the new Links, a purpose-built freeride shoe loaded with technical features.

noshoes

In addition to riders, Teva has thrown its support behind the largest mountain freeride bike festival in the world – Kokanee Crankworx, in Whistler, British Columbia. At the event, Teva will be the presenting sponsor of the Best Trick Contest, a peer-judged, best trick jam featuring the world’s best riders throwing down the biggest and most challenging moves of the year.

“The Best Trick Contest showcases the unbelievable progression of slopestyle,” says Darren Kinnaird, Kokanee Crankworx General Manager. “We are stoked to have Teva on board as presenting sponsor of one of our marquee events.”

About Teva
Since its birth in the Grand Canyon over 25 years ago, Teva has been fueled by water and is committed to protecting this invaluable resource. This commitment has led to a complete line of shoes made to perform in or around water, and is responsible for the brand’s “Pair for a Foot” initiative in the coming year. For every pair of Teva shoes sold in 2011, the brand will help protect a linear foot of global waterways in rivers, lakes and oceans. Teva is targeting to steward 4.3 million feet worldwide throughout the course of the year. www.teva.com.

Source – Ian Anderson of Backbone Media

About the author: Brian Mullin

Brian has been part of the Mtbr team since 2007, where he has become an integral member of the review and test staff, specializing in technical articles. He likes to push the limits in all the sports he obsesses in, whether it's mountain biking, whitewater kayaking, extreme skiing, or sport climbing. He takes those same strengths and a good dose of insanity to his reviewing and writing on mountain biking products, creating technical, in-depth and hyperbolic articles. Whenever he's not on the bike, he might be found watching MotoGP racing, otherwise look for him out on extremely technical singletrack.


(Visited 1,493 times, 1 visits today)

Related Articles


NOTE: There are two ways to comment on our articles: Facebook or Wordpress. Facebook uses your real name and can be posted on your wall while Wordpress uses our login system. Feel free to use either one.

Facebook Comments:



Leave a Reply

Your email address will not be published. Required fields are marked *

*
*