The Evolution of the deity Handlebar Line is Here!

Components News

The crew at deity is proud to announce the release of their highly anticipated lines of podium ready handlebars that firmly stake their position in the high end handlebar market. With the debut of the all new Blacklabel, Dirty30, Topsoil, and Villain series of handlebars, the new lines are riddled with detail, strength, and a weight that places them at the leading edge for the downhill scene. Do you ride downhill? If so, 5 of you will also have the chance to win a deity Dirty30 for FREE! Read on for details and welcome to the deity Handlebar Collection!

deity Dirty30

Specs

The original wide handlebar is now better | World Cup Downhill caliber handlebar with impeccable detail and quality | Redesigned via deity’s new Gradient Butting Technology | 20% stronger and stiffer than the previous model | One of the lightest wide and low downhill handlebars on the market | Featuring deity’s trademark two tone bead blast and mirror polished anodized finish | Made from custom gradient butted 7075 T6 aluminum | 760mm length (30 inch) | 25mm rise to keep the front end low | 9 degree bend x 5 degree upsweep | 31.8mm clamping diameter | Available in bead blast black, red, green, and purple anodized with polished anodized accents and color matched graphics kit | Also available in white powdercoat | Podium ready handlebar which must be seen in person | Weight: 304 grams at full length

Countless prototypes and months of research, development, and testing have led to a handlebar line that is not only the best work deity has ever done, but elevates the handlebar game tremendously. By utilizing deity’s new Gradient Butting Technology, deity went to the drawing board on the concept of handlebar butting and how it relates to wide handlebars. By reviewing the impact even slight butting dimensions can make on a handlebars overall strength and fatigue resistance, deity was able to see where some handlebars fall short and where unnecessary weight can and should be lost.

deity Topsoil

Specs

Designed for all disciplines from All Mountain, Downhill, Freeride, Trails, and more | Redesigned via deity’s new Gradient Butting Technology | 20% stronger and stiffer than the previous model | Featuring deity’s trademark two tone bead blast and mirror polished anodized finish | Made from custom gradient butted 7075 T6 aluminum | 735mm length (29 inch) | 50mm rise | 9 degree bend x 5 degree upsweep | 31.8mm clamping diameter | Available in bead blast black, red, green, and purple anodized with polished anodized accents and color matched graphics kit | Also available in white powdercoat | Weight: 300 grams at full length

“These handlebars have been a labor of love over the past year. Not only is our two tone ano finish process laborious and complicated, but re-envisioning the butting system allowed us to really see what all of our options could be. We made many prototypes, machine stress tested each of them, and we kept pushing the envelope until we were able to create a handlebar that far exceeded our past handlebar strength by 20%. We started to realize that our take on the butting process was quite different and the end results are a line of handlebars that are strong, stiff, and some of the very lightest on the market to date.” Eric Davies, Owner

deity Blacklabel

Specs

World Cup Downhill caliber handlebar with impeccable detail and quality | Redesigned via deity’s new Gradient Butting Technology | 15% stronger and stiffer than the previous model | One of the lightest wide and low downhill handlebars on the market | Featuring deity’s trademark two tone bead blast and mirror polished anodized finish | The handlebar that dominated major slopestyle events in 2011 | Made from custom gradient butted 7075 T6 aluminum | 787mm length (31 inch) | 15mm rise to keep the front end low | 9 degree bend x 5 degree upsweep | 31.8mm clamping diameter | Bead blast black anodized with polished black anodized accents | Podium ready handlebar which must be seen in person | Weight: 306 grams at full length

By redesigning every handlebar in the line up, deity has been able to vastly improve handlebars that have become the staple choice for downhillers to dirt jumpers. The end product speaks for itself and when you get to hold one in your hands, the detail, finish, quality, and weight will be undeniable. From the impressive two tone mirror polished and bead blast anodized finish that drapes the deity Blacklabel, Dirty30, and Topsoil handlebars to the subtle aesthetic of the Villain series, the new deity handlebar line are head turners, unique in a flooded marketplace, and bring deity to the forefront of the high end DH market.“We are coming at the DH scene hard and the handlebars are guaranteed to make a statement of our intentions. We are not a mega million dollar corporate brand, but they have all been paying attention to what we are doing for a reason. The new line is that good and I have personally never been so proud of a product we put out.” Eric Davies, Owner

deity Villian II and III Series

Specs

Designed for dirt jumping and street riding | Strong custom gradient butted 2014 T6 aluminum | Redesigned via deity’s Gradient Butting Technology | 15% stronger and stiffer than previous models | 710mm length (28 inch) | Available in a 50mm or 75mm rise | 9 degree bend x 5 degree upsweep | Full bead blast finish for increased durability and fatigue resistance | Two tone graphics throughout | 25.4mm clamping diameter | Available in Bead Blast Black, Red, Purple, and Green Ano | Also available in White powdercoat | Weight: 313 grams (Villain II) and 329 grams (Villain III)

Enter to Win!

To celebrate the launch of the new lines of deity handlebars, the crew at deity is running a contest where 5 people will win a deity Dirty30 handlebar for FREE! The contest is simple, so follow the rules below and 5 of you will be upgrading your downhill bike soon:1) Post a picture on the deity Facebook page of you riding some epic Downhill trails2) The images will be voted on November 14th with the winner being announced that evening! Special consideration will be taken for the image with the most viewer “likes” so get your riding crew on the deity page!3) The top 5 images will win a coveted all new deity Dirty30, Blacklabel, Topsoil, or Villain Handlebar!Open up your laptops, find your cherished pics from this season, or get out to the singletrack and capture the epic riding of Fall weather! There are no limitations to how many images you can post on the deity Facebook wall, so get active as the contest runs for one week ONLY!Make sure to visit the updated deity website to also check out the new series of stems, sprockets, and more at www.deitycomponents.com!!

Source: Eric Davies, deity components

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