Making Bikes We Want To Ride
As we kick off yet another year I would like to share is how proud I am of the Norco Team. I use the word “Team” in a pretty loose connotation as I’m not necessarily talking about our actual Factory Team Riders or Factory Supported Privateers (although I’m proud of them too). The Norco Team in this case is our dedicated staff. These are the folks that start with an idea – a wish – something that you or I would dream about riding. They are able to take this wish and develop it over 18-24 months to create something for you and I to get out and ride.
This is an amazing process. Many Once the project has been approved by Bike Division (a bunch of very keen riders themselves), the process starts course with our engineering team designing and building the quite often yet-to-be-named bike on computers. Quite a bit of theoretical testing is done at this step, prior to the first tube being cut, mitered and welded. Of course, it is much more complex than this as new tubing molds with custom shapes, wall thicknesses and material have to be opened even before that first tube is even cut and welded.
Jump ahead many months and a first rideable prototype is in our hands – which usually quickly get built up into what we call a “mule” or testable riding prototype. This is the one to get out there and confirm our goals as to what this new model bike is supposed to do. If it doesn’t meet all expectations and goals because of any number of issues, it returns back to stage one, actually back to the drawing board and the process starts all over again. Quite often these early testable prototypes are pretty good and a few iterations of prototyping later and we have something close to being ready for market. These bikes are extensively tested by Norco staff, team riders and product testing for design, geometry and strength. Only once the bike has been proven to be perfect in every way possible does it make its way to market.
One key thing to remember about this whole process is “we are building bikes that we want to ride”! We are betting on the fact that if we build a very cool bike that we really want, then there is a pretty good chance that you will want one too. Taking a look through our new 2012 product mix just makes me want to update every darn bike in my stable. Wow there are some beautiful and functional bikes rolling in. 2012 is going to be a wicked year!
So, hope to see you out on the trails or out on the road. I’m doing both this year and am already out there. Remember, 2 wheels = fun. C-ya out there.
Bigger, Better, Faster, Stronger – The 2012 Norco Team
The 2012 Norco Team is finalized and ready to kick off the new year. There are some big additions for the coming year and we are VERY excited about it. Through nearly every discipline there are riders representing Norco. Whether it be XC, DH, Trials, slopestyle, road, cyclocross or nearly any other discipline, we have someone covering it. The 2012 Norco Team breaks down into a few different clasifications so let’s go through it one by one.
The Norco Factory Team is back for another year. The stacked roster of riders includes Ryan Leech, Jay Hoots, Mislav Mironovic, Darcy Turenne, Ludovic May, Sam Dueck, Andrew Watson, Catherine Vipond and Nick Geddes. This team of world class athletes will yet again be traveling the globe competing, advocating and representing Norco and their other amazing Sponsors. The Norco Factory Team is supported by the best brands out there including Shimano, Kenda Tires, Rockshox Suspension, Ryders Eyewear, WTB, FSA, Gravity, SixSixOne, E-Thirteen, Ergon, Park Tool, Minoura and nuun. to learn more about each rider have a look at the Norco Team Page
Norco, Social Media and You – I Like this!
Do you want to be the first to know about the Norco Team, Contests, Events, Races etc.? The best way to do this is through Norco’s New Facebook and Twitter accounts. We will be giving away more than $3000 in prizing over the next two months so be sure to connect through both Facebook and Twitter then stay tuned for more contest details. In the meantime upload a photo of you riding your Norco bike to the Facebook page! We want to see it!
Source: Dustan Sept