The OIWC Appoints Amy Luther as National Program Coordinator


December 4, 2007 – Outdoor Industries Women’s Coalition (OIWC) announces today the hire of Amy Luther as their National Program Coordinator. This newly developed position will engage Luther in all facets of OIWC business. Luther will work closely with the Executive Director to coordinate OIWC events at the Outdoor Retailer, Interbike, and SIA trade shows. She will also coordinate the efforts of the many volunteer based committees that serve the OIWC.

Luther is no stranger to the outdoor industry or the OIWC. Many know Luther for her position with leading on-line retailer, With the organization for six years, Luther raised through the ranks to become their Softgoods Division Manager. Her professional career also includes significant involvement with the OIWC as a volunteer, events committee chairperson, and a board member.

“We are thrilled to welcome Amy back to the OIWC. She was a huge asset during her tenure on the Board of Directors, and we are confident she is the right person to help us reach our goals of providing professional development to women in the outdoor industries,” states Sally Grimes, OIWC Executive Director.

“I am more than excited to be able to be a part of this organization,” states Amy Luther. “It is a position that allows me to be involved within the industry I love, while working for a cause that I am passionate about. I look forward to supporting this incredible group of ladies in helping them to achieve their goals.” Amy Luther can be reached at

OIWC is a non-profit corporation focused on the mission of equipping women to achieve their success. OIWC is sponsored at the Gold Plus level by EMS, Fox River, REI, and W.L. Gore & Associates. Gold level sponsors are CGPR, JanSport, Mountain Hardwear,, and Yakima. Silver level sponsors are Backpacker Magazine, Burton, GearTrends/SNEWS, Giant Bicycles, Hi-Tec, Interbike, Marmot, Outdoor Industry Association, Outdoor Retailer, SIA Timberland, and Tubbs Snowshoes. Bronze level sponsors are Bicycle Retailer & Industry News, Black Diamond, Camelbak, Cascade Designs, Chaco, Columbia, Contourwear, Filson, Fuji, GoLite, Guyot Designs, Kokatat, Manzella, Nuun Active Hydration, Osprey, Outdoor Research, OutdoorMind, Primaloft, QBP, Schoeller, Shimano, Sierra Magazine, Specialized, The North Face, Thule, and Turtle Fur. Friends of the OIWC include Chaos, EarMitts, Kiss My Face, Wallaroo Hat Company, and the Trade Association of Paddlesports.

source: Elayna Caldwell-Grim,

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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