The winners of the BIKE EXPO BrandNew Awards 2010


-116 companies from 15 countries enter the award competition
-Winners and finalists to be presented at the BrandNew Village at BIKE EXPO


For the first time ever the BrandNew Awards, a renowned newcomer competition, will be presented at the BIKE EXPO. 116 entrants from 15 countries submitted their innovative products, covering new mobility concepts, complete bicycles, components and apparel, to cycling related online offers and sports nutrition. The entries were evaluated by a jury of 11 experts, including Markus Fritsch (, Dimitri Lehner (FREERIDE Magazine), Tina Umbach (Stilrad), Markus Hefter (Messe München GmbH), Eduard Krömer (Geheimrad), Wolfgang Block (Publisher), Reinhard Pascher (Pascher+Heinz SportsMarketing GmbH), Annemarie Visser (, Tarek Rasouli (Agency Rasoulution), Tibor Simai (MTB and BMX Pro), and Hannes Neupert (Extra Energy e.V.). For an entire day the jury put the products through their paces and subsequently selected the winners in seven categories as well as an overall winner. The winners and several finalists will be located at the BrandNew Village in hall C3 at BIKE EXPO.


Overall Winner – The Copenhagen Wheel
At the 2009 Copenhagen Climate Conference scientists from the Massachusetts Institute of Technology presented a kinetic energy recover system for bicycles. The module is integrated into the bike’s rear wheel and stores the energy created by braking in a battery. Whenever the rider needs a little assistance, such as on uphill rides, the battery releases the stored energy and pedaling becomes a little easier. In addition, the “Copenhagen Wheel” functions as a mobile environmental station: sensors in the housing monitor air conditions, noise, and temperature. The cyclist can access the stored data on his or her smartphone. This new and ecologically comprehensive bicycle concept impressed the BrandNew Awards jury and was deemed the perfect candidate for the top honor of overall award winner.

Winner Urban – VanMoof
Dutch-style city bikes are synonymous for indestructible, upright cycling fun. The Dutch company VanMoof decided to add extravagant design to these attributes. The result is a lightweight aluminum bike with fat tires making cycling in the city comfortable, quick and easy. Special features include the brake lines, solar-powered LED lights and a massive bicycle lock integrated into the frame. The jury liked the purist design and clever overall concept of this city bike.

Winner Bike – Dartmoor

The award for the best product in the Bike Category goes to the dirt bikes by Polish company Dartmoor. The model “Shine” features a full suspension, and, according to the manufacturer, represents a decisive advance in the development of suspension dirt bikes. Riding performance, agility and light weight fulfill the requirements of professional cyclists. Polish and Czech cyclists are currently riding Dartmoor bikes in the latest Freeride Mountainbike World Tour, and may also compete in the BIG IN BAVARIA Contest at BIKE EXPO.

Winner E-Bikes – Third Element


“Not longer a mountain bike – but not a motorcycle either,” thus describes Third Element its e-bike model “eSPIRE”. The full-suspension design with aluminum lattice frame resembles a bicycle, yet the energy provided by the electro drive able to reach speeds up to 60 km/h definitely makes you think of a motorcycle. The bike, developed and manufactured in Germany, has a range of up to 90 kilometers depending on riding style and terrain, and the lithium-ion battery lasts up to 1,500 charging cycles. The jury was impressed by this advanced development of motorized mountain bikes and production “Made in Germany”.

Winner Single Speed – Schindelhauer
“Viktor” is an elegant and purist single-speed bicycle. Its overall color is white, and tires, sprocket and pedals are accented in black. The chain is replaced by a maintenance-free gear belt and the bike’s dual hub allows the rider to select either fixed-gear or single-speed drive. Schindelhauer’s designers made it their goal to create minimalist bicycles with maximum reduction, and the jury appreciated their efforts.

Winner Accessories – Copenhagen Parts
Single-speed design + luggage transport options = “Bike Porter”. This simple calculation was accomplished by the designers of Copenhagen Parts by combining their city bikes’ handlebars with a front luggage rack. The result is a harmonious and practicable overall concept. Depending on the day’s plans and reason for riding the cyclist can remove the entire handlebar complete with luggage rack and replace with a standard handlebar. The jury decided to honor this “beautiful functional object” with the award on the Accessories category.

Winner Protection – Leatt
The “Leatt-Brace” is a neck collar to protect the vertebrae of the neck. It protects the thus far unprotected, sensitive area between helmet and body protectors, and thus completes the protective gear recommended for cyclists. South African physician Chris Leatt developed the neck collar after treating too many serious neck and head injuries sustained by bicyclists and motorcyclists. He optimized the protector in year-long lab and field trials until he was able to create a protector preventing overextension of the neck in a crash. The jury was happy to honor this consistent and essential advance of protective gear for cyclists with an award.

Winner Apparel – Outlier
“OG Pants” were developed specifically for bicycle-riding businessmen. Their cut, design, and color scheme is visually identical to run-of-the-mill suit pants. However, the details make these pants quite different: the fabrics are water- and dirt-repellant, as well as breathable. The material stretches in all directions and is perfect for active movements. In addition, the fabrics neutralize odors eliminating the chance of exuding embarrassing sweat odors even after a speedy ride to the office. The male jury members enjoyed this new idea from New York, and – together with the women among the jury – decided to select this product as the winner of the award in the Apparel category.

To find out more information on the winners, please go to

About Messe München International (MMI)
Managing close to 40 trade expositions for industrial, consumer goods, and new technology, Messe München International (MMI) is one of the world’s leading exposition companies. More than 30,000 exhibitors from over 100 countries, and more than two million visitors from over 200 countries participate in the Munich-based events every year. In addition, MMI manages trade expositions in Asia, Russia, the Mid East, and South America. MMI operates a global network with six foreign subsidiaries in Europe and Asia, as well as 64 foreign representations, covering more than 90 countries worldwide. As an internationally active company, Messe München International is dedicated to endorsing sustainability and environmental protection.

Additonal info about the BIKE EXPO 2010 on

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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