To be the best. It’s why we ride. It’s why we build components. And it’s why SRAM, RockShox, Avid and Truvativ support the world’s best mountain bike athletes, from World Cup XC to Crankworx Slopestyle, from Downhill to Enduro.
We’ve been climbing to new heights at an astounding pace since we entered this game 25 years ago. Our win at the first ever UCI DH world championships in 1990 highlighted the impact we would have on the bicycle industry over the next two and half decades. It began with a single revolutionary product that continues to caffeinate our drive today paving the way for the most exciting innovative bicycle components in the world.
We’ve come full circle. As equally exciting as our first world championship 5 more mountain bike titles were added to our resume last year. Surprised? Neither were we. We design and build components that contribute to the confidence and success of champions.
Our product is rooted deep in the very soil of the courses that breed champions. The untouchable XX groupset set the bar for mountain bike gruppos and has been unrivaled ever since its release in 2009 winning every men’s XC world championship since. Proven once again when it propelled Jaroslav Kulhavy across the line making him the 2011 XC World Champion.
The win-win relationship between SRAM and our athletes strengthens year after year as we help each other reach our goals. The young, then 19, Danny Hart demonstrated an explosive style during the 2011 DH world championships aboard SRAM, RockShox, Avid and Truvativ underlining the fact that RockShox has won more than 66 elite downhill world cups and 11 world championships. That’s more than any other fork made, period.
It’s no surprise that our athletes are as passionate and enthused about riding as we are. They take our product to the levels that it was designed for. Brandon Semenuk pushed the slopestyle envelope at the 2011 Crankworx Whistler with his podium boosting flip whip proving that his brute strength, style, and diverse skill match seamlessly with his SRAM, RockShox, Avid and Truvativ components.
As mountain biking continues to evolve it is important to address product demand allowing riders to go bigger, faster, and longer. The fact that Jérôme Clementz won both the multi-day Trans-Provence and Italian Superenduro aboard SRAM, Rockshox, Avid, and Truvativ proves that we’re on point.
Current titles held by SRAM Athletes:
XC World Champion Elite Men
World Cup Champion XC Elite Men
Leadville 100 Winners Men and Women’s
DH World Champion Elite Men
DH World Champion Junior Men
Gold, Silver and Bronze Kokanee Crankworx Slopestyle
Gold, Silver and Bronze FMB Overall
Enduro of Nations Winner Men and women
Men’s title Trans Provence