Thule Presents “The Way I Roll” – Six Films about Passionate Bikers


Thule has let filmmaker Peter Sutherland shoot six documentaries about bike culture. The films, named “The Way I Roll”, take us on a journey from Guatemala to a coast-to-coast experience and include personal stories from pros, bike builders and enthusiasts – shot at close quarters in their home landscape. With this initiative, Thule wants to spread a message around biking and help to inspire the growing biking community. Bike-related products have been an important part of Thule’s offering since the 1970′s and the bike racks are probably the most well-known and visible Thule products to this date.

The films are made for the global launch of Thule Pack ‘n Pedal – a brand new and smart range of bike bags and racks available in selected independent bike stores later this year. This is a short teaser film for the six films that will be presented sequentially on YouTube in September.

The “The Way I Roll” films will be available on Thule’s Facebook page and YouTube channel:

Thule on Facebook:
Thule on YouTube:

About Peter Sutherland (director):

Peter Sutherland is a NYC-based filmmaker, photographer and artist. He is famous for his documentaries and for portraying the things that interest him personally, like youth culture, urban culture, graffiti, skateboarding, and of course bikes. Peter grew up in rural Colorado, where all the cool kids were into bikes. Soon he was too, and he loved the expressive element of the sport. Later, Peter got into filming and in 1998 when he first moved to New York he did not have a job or any friends, and needed to put his energy into something. He bought a Sony VX 1000 video camera and started filming skateboarders, and he was hooked right away. One of his most famous movies is Pedal, a fast-paced documentary about the bicycle messengers of New York and the dangerous lives they have. His images have been featured in iconic magazines such as Vice, i-D and XXL.

Peter portrays the following people in the films:

Chris Van Dine, Jim Thorpe (PA) – available 29 Aug
Downhill rider and philanthropist. Shows one of his second homes in Guatemala, where he rides and contributes to society development at the same time

Nicole Duke, Boulder (CO) - available 31 Aug
Downhill and cyclo-cross pro. Explains how her passion for biking has given her another turn in her bike career.

Lucas Brunelle, Edgartown (MA)  - available 2 Sep
Alley cat race photographer. Rides in beautiful settings and talks about his need for speed.

Salvador “Sal”Barbier, Los Angeles (CA) - available 4 Sep
Skater and BMX collector. Shows his extensive collection of old school BMX frames which he calls “The Guggenheim of BMX”.

Gina Marie Scardino, Brooklyn (NY) - available 6 Sep
King Kog bike shop owner and drummer. Gives a unique tour of her legendary shop and takes the family on a velodrome afternoon.

Seth Rosko, NYC (NY) - available 8 Sep
Skate park and bike builder. A true NYC hero reveals his bike-centered whereabouts in the city he loves.

Source: Amanda Nilsson

Photo Thumbnails (click to enlarge)

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