Titus Cycles R.I.P.

News

Initiates Liquidation of All Company Assets

Rumored for weeks in the Mtbr Titus Forum, this time the rumors turn out to be true.

titus-logo

According to the official email from Titus Cycles:

“Our largest lender is foreclosing on an outstanding loan. Commencing immediately, they will initiate an orderly liquidation of company assets. Please direct any inquiries to support@titusti.com”

Titus has always been one of the more popular brands, however they have seen quite a bit of change in recent years. Titus Cycles founder Chris Cocalis left the company and started a new company (Pivot Cycles) not too long ago. Longstanding employees were recently “let go” a few weeks back. There was much writing in the Titus forum walls.

The Titus Cycles email ends: “All inquiries and requests will be answered beginning Monday, November 8, 2010.

Many of you have been partners with Titus for a very long time. We deeply appreciate your support through the years.”

Mtbr is sorry to see this once mighty brand fall on such hard times. Perhaps one day they will be able to rise from the ashes, with the right minds and money behind it, stronger than before.

Other Titus forum discussion threads are here:

Titus is out of business»»

Is Titus dead?»»

The Official Goodbye Thread»»

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato has been the Site Manager of Mtbr.com for over 12 years and enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.


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  • SAY IT AIN'T SO!!! says:

    I love my Titus RX 29 and was looking forward to a new FireLine 29er. I hope somebody will come in and save Titus.

  • mountain_bomber156 says:

    No way! Geez, so much is changing these days, but I never expected Titus to get caught up in it.

  • dogonfr says:

    Suxz government is to busy printing money to pack their pockets the economy is going to continue to fall apart for another 4+ years. Look forward to seeing Titus back in the future, never give up you guys Rock!

  • Jb says:

    Dogonfr- it’s really too bad you’re so extraordinarily ignorant of even the most basic precepts of macroeconomics. I’m willing to bet my home you A) voted Republican or “Tea Party” and B) earn less than $50k/year (which is fine- so do I: it’s just that you stand to lose a great deal with a decreased tax base.) The fall of Titus has nothing to do with your paranoid, fear-driven ideas oh government, and everything to do with mismanagement of the company. Learn a little, grow a lot.

  • George says:

    Bummed to see this happen. I ride an 07 Motolite Exogrid and it is without question the best bike I have ever been on. I already bought the overhaul kit and it’s my hope I can get 5-10 more years out of this rig. The FSR technology just works and the ride is sweet and responsive.

    JB, love your comments on economics. So few people get it.

  • Rocco Siffredi says:

    1. I’m amazed Titus lasted this long. Always looked like they spent a ton of money on fancy carbon/ti tubes, and then produced mediocre designs with em.

    2. This format sucks. I get to the links for the titus email, and all I get is a freakin video ad for a blackberry? Because it emails?

    3. Thank you JB. A democracy is only as effective as the intelligence of its voters, and people like dogonfr always remind me of why we live in a federal republic instead.

  • KRob says:

    Yeah, I’ve suspected this would be coming for awhile now, but was hoping they could weather the storm and survive. They’ve made some of the best bikes around for a long time.

    I’ve had a Hammerhead 100x (Semi-custom Racer X 100) for 8 years and have had zero problems with it. It’s definitely a classic and I still ride it often and love it.

    RIP Titus.

  • Moke says:

    First dream bike was my 04 Titus Switchblade. Sold it to get my current Yeti 575. Wish I could get it back. It will always hold a special place in my heart

  • Steve says:

    Bummer …. done the happiest, the most and the best miles ever on my Motolite.

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