May 26, 2008, – Tempe, AZ – Titus Cycles, announced today the Titus Summer Trade-In Program on two of its key aluminum full-suspension bikes. The promotion which kicks off on June 1 and will run though August, is intended to drive new high-end sales to its retailers during the peak selling season. Consumers can save up to $500 on popular models such as the aluminum Racer X and aluminum Motolite by simply walking into any Titus retailer and providing them with their old mountain bike frame. Current Titus owner’s who trade-in their old frame can save $500 on the purchase of a new Titus. Even non Titus owners can take advantage of the savings by trading-in their old Ellsworth, Turner, Santa Cruz, Specialized, or you name it and they can save $300 on the purchase of a new Titus.
“We realized that it’s a challenging selling environment right now, and we want to do everything we can to support our dealers by driving business through their door,” said Titus CEO Pat Hus. “We wanted to do something special to show our dealers how much we appreciate their support,” continued Hus.
No matter what frame is traded-in you’ll be doing some good at the same time. Titus will be donating the exchanged frames to the non-profit group Trips for Kids (www.tripsforkids.org). Trips for Kids provides the materials, moral support and inspiration that an individual or group needs to help disadvantaged kids discover the joy of mountain biking. “Trips for Kids is most grateful to Titus for choosing us as the recipient of their fabulous frame trade-in program. Titus’ donation will significantly contribute to our bike thrift shop which covers over 50% of our programs expenses each year,” said Marilyn Price, Director of Trips for Kids. Operating in the United States and Canada, Trips for Kids opens the world of cycling to at-risk youth through mountain bike rides and Earn-A-Bike programs. The more than sixty Trips for Kids chapters that they support combine lessons in personal responsibility, achievement and environmental awareness through the development of practical skills, and the simple act of having fun.
Titus Cycles out of Tempe, Arizona is a leading manufacturer of high-end mountain and road bikes. The company builds frames from aluminum, carbon fiber and titanium and holds exclusive licenses for numerous frame technologies. For more information contact Titus http://www.titusti.com/
source: Jeff Titone