Tour de Fat Coming to San Francisco on September 22


New Belgium Brewing’s “Tour de Fat” Spins Back into San Francisco on September 22
Ride on Over to a Pop-Up Carnival of Bikes, Entertainment, Costumes and Beer

Ft. Collins, CO, August 31, 2012 – Hold on tight, San Francisco, we’re headed back for another round! New Belgium Brewing’s cycling circus, Tour de Fat, is coming back to town for one day on Saturday, September 22 at Lindley Meadow, Golden Gate Park. Tour de Fat rookies and veterans alike are encouraged to grab a bike and join us for a whimsical day of entertainment and two-wheeled revelry, all while raising money for San Francisco Bicycle Coalition and Bay Area Ridge Trail Council.

For those who haven’t experienced Tour de Fat, it is a thrilling rite of passage that includes an unparalleled costumed bicycle parade, New Belgium beer, eccentric entertainment, local food, unusual bike contests and much more.

The free event, which raises money for local nonprofits through beer and merchandise purchases, just exceeded the $2 million mark for total funds raised since its inception 13 years ago. Last year’s San Francisco Tour de Fat festival raised nearly $21,000 and had about 3,750 attendees.

The pinnacle of Tour de Fat is the ceremonious car-for-bike swap. In each of the 15 cities, one person will become the center of the show as he or she gets up on stage, hands over their car keys, and pledges to live one year car-free. Tour de Fat is now seeking volunteers in the San Francisco area to accept the swapper challenge.Each car-for-bike swapper will choose a local bike shop to help turn a $2,250 budget into an ultimate car-replacement commuter bike. Vehicles for Charity will auction the cars, with proceeds benefitting local cycling organizations.

To submit a swapper application, go to the New Belgium Tour de Fat Facebook page (, click on events and your city of choice, and upload a video. Applicants may also submit letters about why New Belgium should select them by emailing:

“As if riding in the most colorful bike parade known to mankind isn’t enough, our entertainment this year will make your heads pop off like dandelions,” said Matt Kowal, Tour De Fat Impresario. “So put together a snazzy costume, hop on your bike and enjoy a day in the park. You won’t be disappointed!”

Saturday, September 22

Parade Registration:
10:00 a.m.

Ride Times:
11:00 a.m. – 12:00 p.m.

12:00 p.m. – 5:00 p.m.

Lindley Meadow, Golden Gate Park

San Francisco Bicycle Coalition –

Bay Area Ridge Trail Council –

Sustainability Support By:

Clean Cities Coalition –

Performances By:

Los Amigos Invisibles –

He’s My Brother She’s My Sister –

Yo-Yo People –

Sssnakenstein –

*We are excited about our collaboration with: The Moth – True Stories Told Live – Check their website for information about presenting your great bicycle-themed story*


Admission – Free

Parade – Suggested donation of $5 or more
Beer – $5 for a 16 oz. pour

A few tidbits about Tour de Fat:

  • Start sewing, collecting and dreaming up something to wear as Tour de Fat encourages embracing your inner costume-loving self. Come dressed up to help put on the most colorful, respectful and creative bike parade ever witnessed.
  • Tour de Fat seeks to leave as small an environmental imprint as possible and composts and recycles waste. Bring only what you need and watch for proper receptacles. We’ll do the rest!
  • All performers grab your attention from alternatively empowered stages decked out in recycled materials; trucks and transport use biofuel sourced from recycled waste oils; and all vendors operate off the grid.
  • This is a pro-bike celebration, not an anti-car rally. Non-cyclists are more than welcome to join the festivities.

In 2011, Tour de Fat traveled to 13 cities, attracting a total of 69,550 festival attendees and 41,150 parade cyclists.  It also raised $401,563 and boasted animpressive 90 percent diversion of waste from landfills.

See for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a fancy new bike.

Source: Jenny Foust

Photo Thumbnails (click to enlarge)

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