Here are a variety of pictures from Mtbr’s recent tour of the Trek Factory. Although we were disappointed at the last minute decision to not allow us to take photos of the actual fabrication of their carbon road and mountain bikes, we were still stoked to see the inner workings of such an innovative, iconic brand such as Trek.
Trek HQ is located in a small town (pop: 3,000) called Waterloo, which is about a 45 minute drive from the Wisconsin state capitol of Madison. There are approximately 800 employees at this campus.
The Lobby has a very impressive display of Trek history:
The Entryway has a few of Lance’s bikes along the right side and a few choice mountain bikes along the left.
Gary Fisher’s original Klunker from 1974 – Mountain biking begins. This bike is the only one in the entryway that requires 3 struts to hold it up! Even compared to all of Lance’s TdF bikes on the opposite wall, Gary’s Klunker is the most valuable bike here. The placard reads:
“Mountain biking begins
Gary Fisher wasn’t plotting a revolution. He just wanted a bike he could ride off-road, away from “cops, cars, and concrete.” But when he and a few like-minded rebels started grafting gears and moto parts onto a burly pre-WWII singlespeed cruisers, they forever changed the biking world. Their death-defying runs down Mount Tamalpais paved (or unpaved) the way for a whole new genre of biking – and now we couldn’t imagine life without it.”