From the Fab, we proceeded to the ACG department (A.dvanced C.oncepts G.roup). This is akin to the R&D department. It was here that we got our first glimpse of the new Trek DH 29er, still very much a prototype.
From the ACG department, we headed to the ID deparment (I.ndustrial D.esign) Here we watched a slideshow about the industrial design global process which includes such things as team collaboration, project research, concept creation, and design development. Topics include such concepts as where is the business headed, where is the market headed, identifying lifestyle trends and researching concepts, and then finally creating those concepts. From those concept creations come the design development.
But much more interesting than the slideshow, were the one-off bikes that showed off some of the design concepts. Not meant to become production models by any means, these bike are more to show what is possible.
The Jet Bike was an instant hit. Yes, it really works. Yes, it is really, really loud:
Belt-drive, single-speed, electric bike:
a few more, simpler bikes:
some shots of the new Bontrager road helmet for the Team Leopard Trek racers like Andy Schleck and Fabien Cancellara.
And so concluded our Trek Bicycle Factory Tour. It’s evident from the smiles and enthusiasm from all of the employees that Trek has really built a fun place to work, interact, learn and grow. It’s no wonder that Trek has become the global powerhouse in the cycling industry that it is…the Passion runs deep within these walls.
But two things to note for next time….we want to ride the Trek Trails AND we want to show the world the amazing carbon fiber fabrication and craftsmanship!
For More Information About the Trek Bicycle Company: