Trek Bicycles Factory Tour

Company Spotlight

Here are a variety of pictures from Mtbr’s recent tour of the Trek Factory. Although we were disappointed at the last minute decision to not allow us to take photos of the actual fabrication of their carbon road and mountain bikes, we were still stoked to see the inner workings of such an innovative, iconic brand such as Trek.

Trek HQ - Waterloo, WI

Trek HQ is located in a small town (pop: 3,000) called Waterloo, which is about a 45 minute drive from the Wisconsin state capitol of Madison. There are approximately 800 employees at this campus.

The Lobby has a very impressive display of Trek history:

The Entryway has a few of Lance’s bikes along the right side and a few choice mountain bikes along the left.

Gary Fisher's Klunker

Gary Fisher’s original Klunker from 1974 – Mountain biking begins. This bike is the only one in the entryway that requires 3 struts to hold it up! Even compared to all of Lance’s TdF bikes on the opposite wall, Gary’s Klunker is the most valuable bike here. The placard reads:

“Mountain biking begins

Gary Fisher wasn’t plotting a revolution. He just wanted a bike he could ride off-road, away from “cops, cars, and concrete.” But when he and a few like-minded rebels started grafting gears and moto parts onto a burly pre-WWII singlespeed cruisers, they forever changed the biking world. Their death-defying runs down Mount Tamalpais paved (or unpaved) the way for a whole new genre of biking – and now we couldn’t imagine life without it.”

next: More Bikes, The Offices, Graphics Department, Gym>>

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About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato has been the Site Manager of Mtbr.com for over 12 years and enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.


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  • Alan Kilby says:

    This would be an amazing place to work! Maybe someday!

  • Francois says:

    This doesn’t even have photos of the Trek MTB Park. I heard it is truly awesome with 10+ mile rides and a ton of features.

  • gregg says:

    I think like a lot of big, successful companies, Trek gets a bad rap for the whole “evil empire” kinda thing. But visiting their home base and interacting with the employees (from the secretary in the lobby, to head of carbon fabrication and design, to the cafeteria lady ringing up lunch…) the atmosphere is very much down to earth and genuine. Sure, some of the designers looked like they were lacking a few hours of sleep, but having a dream job means giving a lot for your Passion and getting back all that you put in and more.

  • Bryan says:

    I have an old VRX 400 frame laying around, I wonder if it’s worth anything?

  • Gordon says:

    Pfft. I was riding trail in Delaware in 1965 with a SS cruiser. No need for gears or handlebarbrakes. Used the same bike I delivered newspapers with. Sheesh, guess I invented trail riding. Anyway, I now own 3 Treks and having a ball.

  • Warren Hudson says:

    “Mountain biking begins” … I always laugh when I see this.

    Bikes were being modified specifically to take on the mountain ranges back in the 1890s. There is a book by Jim Fitzpatrick called ‘The Bicycle and the Bush’ Hesperian Press 2002 that would open a few eyes.

    “Mountain biking begins” … rubbish.

    Warren.

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