Unit Signs Big-Mountain Freerider James Doerfling





Canadian big-mountain freerider James Doerfling has become the latest athlete to partner up with the world’s fastest-growing action-sports clothing brand, Unit.

Doerfling, 24, has spent the past five seasons exploring the remote corners of the world hunting out mind-blowing lines and first descents for a swathe of film and editorial projects, as well as competing at the amazing Red Bull Rampage in Utah, USA.

“I’m so pumped to have partnered up with Unit,” says the British Columbian based shredder. “Their designs are sick and I love their attitude towards pushing the limits. In that way we’re perfect for each other!”

Unit founder and marketing director Paul Everest is excited at the prospect of adding Doerfling to the team.

“We are rapidly building our name as a force to be reckoned with both in Canada and in mountain-biking,” he says. “Securing a well respected, big-named rider such as James, who is based in Canada, is going to make the industry sit up and take notice.

“With a MTB team that now includes Spanish freerider Andreu Lacondeguy, Kiwi hucker Kelly McGarry, Australian DH champion Chris Kovarik and now big-mountain freerider James Doerfling, our team would have to rank as one of the most talent-packed squads in the MTB scene.”

James is currently working on a high-budget HD mountainbike film with Freeride Entertainment called Where The Trail Ends, to be released later this year.

About Unit Technologies: Unit Technologies was started by motocross fanatics and brothers Paul and Ian Everest on Australia’s Gold Coast in 2002, as a brand dedicated to the two-wheeled action-sports lifestyle. Since its inception eight years ago, the company has grown from a small operation based in a garage to a multi-million-dollar business that’s arguably the world’s fastest growing action-sports clothing brand.


Simon Makker

Communications & Athlete Manager

About the author: Mtbr

Mtbr.com is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.

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