Automotive industry leader expands support for cycling culture
The event, which takes place April 19-22 at Laguna Seca Recreation Area near Monterey, Calif., is now the Volkswagen Sea Otter Classic Powered by SRAM.
“It’s an incredible opportunity for Sea Otter to welcome one of the most recognizable brands in the world to the event,” said Frank Yohannan, president and CEO, Sea Otter Classic. “This partnership speaks volumes about Volkswagen’s commitment to our sport and the culture of cycling. And as a corporate leader in promoting safe cycling, Volkswagen is the perfect partner for Sea Otter racers, riders, and fans.”
A new title sponsor is the latest in a series of updates for the iconic festival. These include the introduction of cyclocross racing, an expanded kids riding area, an invitational downhill skateboarding exhibition, and enhanced outreach for female cyclists.
“Sea Otter provides us with the perfect partnership to expand on our commitment to environmental sustainability that goes beyond fuel-efficient vehicles,” said Jonathan Browning, president and CEO, Volkswagen Group of America. “We’re proud to support this world-class event that spreads the passion for cycling from children to adults.”
Volkswagen has also recently partnered with the national cycling advocacy group Bikes Belong to support development of bike-friendly communities and create a cleaner environment. Volkswagen’s support of cycling is part of the Think Blue.® initiative, which encompasses all of the company’s efforts to promote eco-friendly mobility and encourage environmentally conscious behavior.
For more information regarding the Volkswagen Sea Otter Classic Powered by SRAM, visit www.seaotterclassic.com.
About Sea Otter Classic
A four-day “Celebration of Cycling,” Sea Otter Classic is regarded as the world’s largest cycling festival, hosting nearly 10,000 professional and amateur athletes and 50,000 fans. The 22nd Annual Volkswagen Sea Otter Classic Powered by SRAM will be held April 19-22, 2012 at Laguna Seca Recreation Area, Monterey, California. For more information, visit www.seaotterclassic.com or call (800) 218-8411.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers.