Comprehensive line of bicycle care products developed for cyclists and mechanics
WD-40 Company is pleased to announce the launch of WD-40 BIKE, a subsidiary business unit focused exclusively on cycling-specific maintenance products. WD-40 BIKE will offer an initial product range including wet and dry chain lubricants, a heavy-duty degreaser, a foaming bike wash and a frame protectant.
Developed over a span of 12 months via collaboration between WD-40 scientists, professional bike mechanics and independent bicycle retailers, the WD-40 BIKE line was designed for maintenance-minded and discriminating cycling enthusiasts. The line will be featured in bicycle retailers across the United States.
“The WD-40 brand is definitely no stranger to bicycling,” offers Mike Irwin, Managing Partner of WD-40 BIKE Company. “The original WD-40 Multi-Use Product has been a mainstay in the toolboxes of bike mechanics for decades. The new WD-40 BIKE line blends our considerable experience with the demands of today’s bike technology to present a comprehensive high-performance maintenance package.”
WD-40 BIKE will make its public debut at the Interbike and Outdoor Demo tradeshows, both held in Las Vegas, NV from September 17-21, 2012. Orders will be accepted at that time and begin shipping to US bicycle retailers in November 2012.
About WD-40 BIKE Company
WD-40 BIKE extends the strength of the WD-40 brand with products formulated specifically for the cycling market. Partnering with cyclists and mechanics to keep the bikes they love in top condition, WD-40 BIKE allows both riders and bikes to get the most out of every pedal stroke. For product and company information, visit www.wd40bike.com. (Official company website will launch in mid-September 2012).
Source: Mike McCormack