WD-40 BIKE Unveils Comprehensive Cyclocross Initiative

Interbike News

Integrated program features event, team and tech support elements

09.11.2012 – (Solano Beach, Calif.) WD-40 BIKE Company, a subsidiary business unit of WD-40 Company, is pleased to release details surrounding its inaugural cyclocross initiative. The WD-40 BIKE cyclocross program will include the following marquee events during the 2012-2013 season:

  • CrossVegas – September 19, 2012, Las Vegas, NV
  • The Trek USGP of Cyclocross Series presented by Greenware and WD-40 BIKE – Multiple dates and locations
  • UCI Masters World Championships – January 29-February 1, 2013, Louisville, KY
  • UCI Elite World Championships – January 2-3, 2013, Louisville, KY

“Cyclocross is the perfect venue to prove the mettle of our new products,” offers WD-40 BIKE’s Mike Irwin, “The sport features an energetic setting, ultra-competitive racing and the frequent presence of extreme elements…all of which highlight the importance of superior bike maintenance. We expect to have a lot of fun on the cyclocross scene.”

In addition, WD-40 BIKE will proudly support the Rapha-Focus Professional Cyclocross Team, headlined by US National Champions Jeremy Powers and Zach McDonald. Team mechanics offered valuable feedback during early testing of the new product line, their contributions playing a key role in its development.

Also of note is WD-40 BIKE’s new role as Co-Presenting Sponsor of the US Gran Prix of Cyclocross Series. The company was instrumental in rallying cycling industry leaders to address an unforeseen sponsorship shortfall. Thanks to these and other efforts, the USGP series will continue as scheduled.

“The USGP series is incredibly important to the overall growth of cyclocross in the United States and Team Rapha-Focus has built its schedule around it,” states Powers, “I’m grateful to WD-40 BIKE for helping to make the series possible and for supporting top-level cyclocross throughout the season. Thanks to WD-40 BIKE, the show will go on!”

Anchoring the WD-40 BIKE cyclocross program will be an active tech support program led by an experienced squad of professional team and bike shop mechanics. Offering bike wash and lube services to all competitors at each sponsored event, the WD-40 BIKE Tech Support Team will also provide free samples from the jet-black WD-40 BIKE tech support van.

About WD-40 BIKE Company
WD-40 BIKE extends the strength of the WD-40 brand with products formulated specifically for the cycling market. Partnering with cyclists and mechanics to keep the bikes they love in top condition, WD-40 BIKE allows both riders and bikes to get the most out of every pedal stroke. For product and company information, visitwww.wd40bike.com. (Official company website will launch in mid-September 2012).

 

 

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