For Immediate Release:
Win an FTM Carbon with the Titus Human Billboard Volunteer Program!
January 12, 2010 – Tempe, AZ – Titus, announced today the launch of its Human Billboard Volunteer Program, where one lucky winner will have win a complete FTM Carbon by getting a Titus tattoo placed on their body.
“Titus has always had a passionate fan base,” said Jeff Titone, Marketing Director of Titus Cycles. “And what better way to reward owner loyalty than with a new bike!”
The Human Billboard Volunteer Program will be hosted on the Titus Cycles Facebook fan page using the newly released Fan Ideas application, powered by Bulbstorm. The Fan Ideas application will capture fans’ tattoo designs – and also indicate the body part where they will display their Titus loyalty – while allowing other fans to share and rate submissions.
“In the current economic climate, where advertising budgets are limited, we have the unique challenge of trying to reach as many customers as possible while keeping advertising campaigns cost-effective,” said Titone. “The unique two pronged approach of our latest campaign, using both traditional print and social media, allows us to reach the maximum amount of consumers, while allowing us to keep advertising expenses in check.”
“Fan Ideas makes it simple and fun for fans to share their passion for brands by sharing their ideas with friends,” said Bart Steiner, CEO of Bulbstorm. “We’ve seen Fan Ideas drive growth of a brand’s fan base by 400 times in as little as two months. Everyone loves to share their own ideas with their friends.”
For additional information please contact Titus at 1-800-85 TITUS or firstname.lastname@example.org.
About Titus: Titus Cycles out of Tempe, Arizona is a leading manufacturer of high-end mountain and road bikes. The company builds frames from aluminum, carbon fiber and titanium and holds exclusive licenses for numerous frame technologies.
About Bulbstorm: Bulbstorm’s goal is to accelerate innovation by enabling collaborative ideation among internal and external stakeholders for public and private organizations of all sizes. For more information on Bulbstorm, please visit http://www.bulbstorm.com/business. For more information on the Fan Ideas application for Facebook, please visit http://www.bulbstorm.com/business/fan-idea-challenge-facebook.php.
source: Jeff Titone, Titus Marketing Director