Accessory Maker Takes the Road Less Travelled with ‘Blackburn Ranger’ Ambassador Program

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Road and off-road, male or female, Blackburn Rangers know no limits. Image from Dominic Gill.

Blackburn is looking for a few riders with the fortitude and stamina to “go long,” as well as the communications chops to blog about it. For the second consecutive year, the maker of packs, racks, tools, locks, lights and other bike accessories is fielding a group of ambassadors who embody the adventurous spirit of the storied brand to join the ranks of the “Blackburn Rangers.”

Video: Blackburn just might be looking for someone like you to join the ranks of their Ranger ambassador project. Video by Dominic Gill.

This year’s riders begin their adventure by attending Ranger Camp at the Whiskey Off-Road endurance race in Prescott, Ariz., where they’ll stock up on Blackburn gear as they ready for their trips–one a road ride down the Pacific Coast Bicycle Route, a 1,700-mile road route from Vancouver, B.C., Canada, along the Pacific Ocean, south to the border of Mexico; the other an off-road adventure along the 2,700-mile Great Divide Mountain Bike Route that follows the crest of the Rocky Mountains from Banff, Alta., Canada to the US-Mexico border.

The idilic Pacific Crest Bicycle Route serves as the backdrop for the road ride version of the Blackburn Ranger program. Image from Dominic Gill.

“Blackburn was really born from a spirit of adventure and exploration,” said Blackburn Product Manager Robin Sansom. “The Blackburn Ranger program allows us to highlight some of the people who embody that spirit, and the kind of routes that nourish that mentality. It’s also a perfect test bed for us to vet out current and prototype product in extreme conditions.”

The word “epic” doesn’t begin to describe the vast adventure of the Great Divide Mountain Bike Route, the off-road iteration of Blackburn’s Ranger program. Image from Dominic Gill.

Application details are on the Be A Blackburn Ranger web page, and selected riders will receive Blackburn gear, a trip to Ranger Camp and a small travel stipend for their trip, as well as appear in brand videos and promotional materials. The application deadline is February 15.

When you’re riding the width of a country, there’s always room for ice cream. Image from Dominic Gill.

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About the author: Don Palermini

Chicago-born Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry that landed him at his current gig with Santa Cruz bicycles. Now residing in the San Francisco Bay Area, his four favorite words in the English language are "breakfast served all day," together in that order.

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