Our key focus for the Awesome Strap™ user has been the NEW design integration of the “Overlock” strap feature; which provides even more muster, bomb-proof load control while improving on fit and finish.
From conception the Awesome Strap™ was designed for awesome power and control for the minimalist endurance, cyclocross, single speed and mountain bike trail/race rider. It’s the best solution for optimizing weight; allowing easy access and vice-like load control for tubes, inflators, levers and more to your seat post. This strap was made to stay put!
We’ve integrated the NEW “Overlock” design feature to enhance finish, provide lock down control and to eliminate any potential abrasion and pilling to your shorts.
To understand this you’re going to have to “Get Awesome!”
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source: Richard Clark