Boothstorming Sea Otter: Intense Cycles in the middle of all the action

27.5 29er Sea Otter Classic

Intense Cycles has a prime spot at the Sea otter Classic, adjacent to the awards stage and between the two halves of the expo area. It makes the perfect platform for displaying an ever-improving line of new product.

The gold-on-black Intense Spider 29 frameset (top left) has a graphic scheme reminiscent of the Lotus Formula 1 race livery, while the 951 Evo’s fluorescent orange DH bike (right) screams “race me!” In between, a new Tracer 275 is prepped for a demo ride. We were lucky to get a shot of the bike as it’s been on constant loan to Sea Otter attendees eager to check out the latest and greatest from Intense.

A mechanic cuts down the bars of Brian Lopes’ Tracer 275 to width (top left) as Intense founder Jeff Steber and Lopes himself (bottom right) talk track days at Laguna Seca. Intense’s Jennifer Gabrielli takes pictures of Lopes and a super fan (bottom left, top right).

Intense has a race-bred heritage that’s celebrated in everything from their head badge to t-shirts to the bikes themselves—in this case, the Taser hardtail (bottom right).

Intense’s set up is a mix of race pits, hang out areas, demo shop and an upper deck for taking in the whole scene.

About the author: Don Palermini

Chicago-born Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry that landed him at his current gig with Santa Cruz bicycles. Now residing in the San Francisco Bay Area, his four favorite words in the English language are "breakfast served all day," together in that order.

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