Chain Reaction Cycles: Mountain bikes vs. Pro Football – This is Our Game

Passion and popularity - mountain biking and football share more than you might think

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Chain Reaction Crankers in a locker room?

Chain Reaction Crankers in a locker room?

This weekend marks the 49th version of the NFL Super Bowl, a head-to-head American football match-up of the two best teams in the National Football League. It will be seen by over 110 million viewers worldwide and is the single biggest event on television. The cost to run a 30 second commercial during the game is a staggering $4.5 million. The Super Bowl has become an unofficial holiday for most Americans.

While mountain biking and professional football may not seem to have much in common, the Passion and popularity to the fans of mountain biking are no less than they are to fans of Pro Football. Mountain bikers are more doers than watchers and they love to be outside having fun. But this weekend, why not enjoy both? Go out for a morning ride then come back, shower up, then invite some of your buddies over for an afternoon of eating, drinking and socializing all while watching some quality sportsmanship.

To celebrate Super Bowl XLIX, the biggest game in the world, Chain Reaction Cycles has put together a light-hearted team pep talk to keep your game in check and to help inspire you for your next ride. Chain Reaction Cycles says, “Miles of fun on the trail, road or park; shredding, smiling and having a blast – that’s #ourgame. Get pumped and watch our team talk now.”

This weekend, snap your MTB selfies and post them on Twitter or Instagram with the hashtag #ourgame and @chainreactioncycles and show your MTB pride.

Only the best lids for the Chain Reaction Crankers.

Only the best lids for the Chain Reaction Crankers.

Chain Reaction Crankers team roster

The Chain Reaction Crankers are made up of a motley crew of trail riders, roadies and weekend warriors who just get out there and enjoy the ride. When they’re not smashing berms and cranking out the miles, the Crankers form part of the CRC marketing, events and territory team at our Belfast headquarters.

Chain Reaction - TLD D3 Contest

Enter to Win a Troy Lee Designs D3 Full Face Helmet

Right now, Chain Reaction Cycles is giving you the chance to win an awesome Troy Lee Designs D3 full face helmet! Riders like Team CRC/Nukeproof’s Sam Hill, Aaron Gwin, Steve Peat, Brandon Semenuk and Cam Zink refuse to wear anything else when they pedal. So should you. “The perfect lid for taking on your game.”

For more information or to enter the contest visit https://www.chainreactionhub.com/latest-news/1834-our-game-2015.


About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.


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