Clif Announces Chocolate Cherry Shot Bloks

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Clif Shot Bloks Energy Chew Releases Category First Flavor Chocolate Cherry

Emeryville, Calif., October 23, 2012 – Clif Shot Bloks®, the market-leading energy chew for performance athletes announced today a category-first flavor, Chocolate Cherry, available now at select specialty retail stores nationwide. Clif Shot Bloks Chocolate Cherry marks a bold departure from fruit-only flavored energy chews, featuring a delicious combination of subtle chocolate and ripe black cherry flavors.

Made with 95 percent organic ingredients, Clif Shot Bloks provide athletes with an optimum balance of carbohydrates and electrolytes for quick energy and proper muscle function. Available in nine delicious flavors, some with caffeine, they are easy to chew and use during activity with their convenient, performance-friendly Fastpak® packaging.

“The body craves variety after hours of training and racing,” said Chris Randall, Clif Shot® brand manager at Clif Bar & Company. “At Clif Bar, our foods are crafted with the optimal balance of ingredients to meet athletes’ performance needs and taste demands. We are excited to expand our lineup with an innovative chocolate-flavored energy chew that provides 50 mg of caffeine per serving.”

Each packet of Clif Shot Bloks (SRP: $1.99) contains six energy chews. With 100 calories per three pieces, it’s simple for athletes to customize and track their nutritional intake.

The addition of Chocolate Cherry to the Clif Shot Bloks lineup gives performance athletes nine flavors to choose from, including four with caffeine: Black Cherry (50 mg caffeine), Chocolate Cherry (50 mg caffeine), Citrus, Cran-Razz®, Margarita (with three times the sodium), Mountain Berry, Orange (25 mg caffeine), Strawberry and Tropical Punch (25 mg caffeine).

Source: Albert Lin

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