Coastline Cycle Co channels Urban Moto style into a new brand of bicycle

Bicycle industry veteran Chad Battistone launches The One

27.5 Cross Country News
A clean, simple design with options to help the owner dial in their groove. The One SSB (singlespeed belt drive) retails for $950.

A clean, simple design with options to help the owner dial in their groove. The One SSB (singlespeed belt drive) retails for $950 (click to enlarge).

Update: March 1, 2016

For those of you interested in a Coastline Cycle Co bike, please be sure to check out their freshly launched Kickstarter campaign here:

February 19, 2016

I have known Chad Battistone for several years, since the beginning of the popular Bike Press Camp industry event in 2009. But, his experience goes back way further than that including time at one of the O.G. mountain bike brands of all time, Amp Research. Battistone is not leaving his Bike Press Camp duties, but he has created his own brand of bicycle called Coastline Cycle Company based out of Huntington Beach, CA. I got to see his first model simply called The One, which may sound a bit pretentious at first, but Battistone explains, “The name is a throwback to my days at Amp Research when we simply named the bikes “bike one”, “bike two”. It is also a multi-purpose bike and I refuse to categorize it. It’s a bicycle, plain and simple. The One is not a quiver-killer by any means, but it’s the bike that you don’t have to think so hard about. You don’t have to take your $12,000 bike down to the coffee shop. You don’t have to ride to work on an overweight steel commuter. This is the bicycle that you can do whatever the hell you want with it and have fun.”

Coastline Cycle Co LLC was formed in 2015 by Battistone and long time friend Brady Sorenson. Battistone’s experience includes roles from part time wrench, to retail store manager, to customer service manager for some of the industry’s leading brands to the project.

The welds are very clean on the CCC - The One alloy hardtail.

The welds are very clean on the CCC – The One alloy hardtail (click to enlarge).

Battistone further explains: “We say it all the time; these bikes were built from behind the customer service mangers desk. We know it is a super unexciting and unglamorous way to describe it but it’s true. We are building bikes to be ridden without fear of damaging your high modulus carbon fiber, having your power meter stolen off of your training bike at Starbucks or having the frame buckle because you were forced to panic swerve down a set of stairs. Our test riders are 250LB hammer heads, not flyweight spinners. When I say you can count on our bikes, it is with a fist smashing down on my desk. I mean it! The chance to avoid the pitfalls I have spent a large portion of my career fixing after the fact is very exciting. Years of troubleshooting help make the function of our bicycle secondary to the experience of having the world roll by under your tires.”

Coastline will have their own 3C label for the carbon rims and bars (and possibly stems).

Coastline will have their own 3C label for the carbon rims and bars (and possibly stems).

Sorenson also hails from an action sports background; engaging in a lifetime of high adventure from rock climbing and mountaineering to surfing, wake and snowboarding and of course, a long time cycling enthusiast, he also spent a few years working (together with Battistone) at Nirve Sports, when they were a consumer direct Surf, Snow, Skate, Wake and BMX brand. Sorenson states, “I loved my time working in the action sports industry and I am super excited to get back into something that I am very passionate about as a career.”

Chad Battistone - CCC
This long time industry veteran is realizing his dream of building his own bicycles his way (click to enlarge).

The One is a 6061 aluminum frame with five different build kits available. Shown here, the bike has a Gates belt drive and an MRP Loop SL fork. There is also an option for an MRP Rock Solid rigid carbon fork. Other options include Shimano XT hubs on the singlespeed bikes and Shimano Alfine 8 on the geared bikes. While not a current build option yet, the One will be 1×11 compatible. Coastline also makes carbon rims and bars (and possibly stems) under the 3C label. The wheels are 27.5″ and there are carbon and alloy rim options.

Currently, there is a Kickstarter campaign scheduled to begin on March 1 and Coastline Cycle Co will have 5 stock options available from $950 for a rigid belt drive singlespeed (with alloy rims) up to $2,400 for an 8 speed internally geared model with the MRP suspension fork. Carbon rim upgrades and custom graphics will also be offered. All launch bicycles will be equipped with Gates Carbon Drive Centertrack systems mated to Shimano hubs and Race Face cranks.

Battistone concludes by saying, “I am super excited about getting this candle lit. This bike has been in my head for about a decade. Urban Moto is where it is coming from, Super Motard racing motorcycles had a big influence on my feelings that we need more of this type of a bicycle in our world.”

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About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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