Denver, CO- December 23, 2009 – Mountain bike clothing manufacturer, Royal Racing, has announced the establishment of its US operation. Union Sports Group LLC (USG LLC) will have the sole responsibility for the distribution of all Royal Racing products in both North and South America.
USG LLC will be based in Denver Colorado and be headed by Jason Schippers. Previously, Schippers was cycling brand manager at Valencia Sports Group where his responsibilities included the US brand management of Royal Racing.
Royal Racing was recently the subject of a management buyout in the UK, led by Martin Lloyd Evans, where the brand was acquired from VSG to the newly formed Union Sports Group (USG Ltd).
Lloyd Evans explains: “We have great plans and expectations for Royal Racing and we aim to build on its already established success in the US. We are assembling a team to be able to deliver the ambitious plans we have for the brand and in the US Jason, with both his business experience and his passion for all things biking was one of the first names on the team list.”
Schippers comments: “I am extremely excited about our plans for Royal. We have a blank canvas to build on this already much loved brand. Everything we do from now on in will be centered on the success of the Royal brand. For example, we have located the office in Denver to allow easy access for dealers, an ideal centralized time zone and some of the best riding on the continent.”
The Royal Racing 2010 range will be available soon and the 2011 range is set to be revealed this summer with some radical developments. For more information on the range visit www.royalracing.com or email [email protected]
source: Jason Schippers