DeFeet Voted “Business of the Year” in North Carolina

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DeFeet Earns Prestigious “Business of the Year” Award in North Carolina

DeFeet Headquarters, Hildebran, NC USA., December 13, 2011 – DeFeet International has been voted “Business of the Year” for 2012 by the publication Business North Carolina. The award represents a milestone for DeFeet, a company that was brought to it’s knees by a devastating fire in 2001. DeFeet was chosen from a long list of great North Carolina businesses in many different business categories. Shane Cooper, DeFeet’s founder, President, and “Chief Sockologist”, received the award in person.

Cooper, who is pictured on the cover of the magazine is emotional about the award. “This award represents so much to me and our team. DeFeet is now a 20 year old company that very nearly didn’t survive because of the catastrophic events we faced. After two decades, we are getting stronger from our experiences. We are no longer a teenager.” While DeFeet beat out many companies in flashier industries like high tech, Cooper keeps it in perspective. “DeFeet has always been proud to manufacture in North Carolina. Made in USA is not a cliche term. It’s what we do and it’s important to us.”

For DeFeet, being recognized across a spectrum of industries in it’s home State is a unique experience. The company credits the process of building enduring products for the vibrant sports that it cares deeply about. Cooper shares that “Love for the cycling, running and outdoor industries that we build for is what drives us and what made this possible. They really are special markets. The pursuits that are healthy and life-enhancing. Completely worthwhile ways to spend your time personally and in business.”

Source: Paul Willerton

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