Dirt Rag and Clif Bar Partner to Print on Recycled Paper


Pittsburgh, August 16, 2011—For more than 20 years Dirt Rag has been bringing you the freshest news, reviews and features from the mountain bike world, and Clif Bar has been producing the freshest, most nutritious foods and drinks. Now the two companies have joined forces to transition Dirt Rag’s two publications to a recycled, sustainable paper source.

Spending so much time in the outdoors, the staff at Dirt Rag wants to do all it can to preserve it. That means using less timber to create our magazines. The new paper, produced by FutureMark Paper Company of Illinois, is guaranteed greater than 90 percent recycled with 30 percent post-consumer waste. It made its debut in Issue #158 of Dirt Rag, on newsstands now.

“You may have reduced or eliminated magazines and newspapers from your life to avoid all those dead trees hanging around. Now, you can support us and know that we’re doing our part to reduce  the number of trees used to make our magazine,” said Dirt Rag Publisher Maurice Tierney. With 90 percent of the paper sourced from recycled material, that’s far fewer trees needed to create an issue of Dirt Rag.

In fact, the paper is certified by the Forest Stewardship Council, the Sustainable Forest Initiative and the Programme for the Endorsement of Forest Certification. It is the same paper used by the Sierra Club in its publications. Other FutureMark clients include Whole Foods, Staples and Walmart.

To go with the new paper, Dirt Rag has also transitioned to a new printer, Schumann, a family-owned business in Wisconsin that specializes in printing for one or two-publication companies.


These big changes would not have been possible without the help of Clif Bar. Their generosity has provided the financial means to allow Dirt Rag to make this change.


“We cannot thank them enough for helping us follow this path, and for setting the highest standards for sustainable business practices in everything they do,” said Editor Josh Patterson.


Subscribe to Dirt Rag: Dirt Rag is published seven times a year. A print edition is $19.95 a year, a digital edition is only $9.95 a year. Subscribe at www.dirtragmag.com/subscriptions.

About Dirt Rag: Dirt Rag has been bringing you an independent voice on the mountain bike scene since 1989. They bring you the best news, interviews, features, fiction and product reviews without corporate overlords getting in the way. Dirt Rag is published seven times a year. In 2008 they launched Bicycle Times, a magazine devoted to your everyday cycling adventure. It is published six times a year. www.dirtragmag.com.


About Clif Bar: Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet. www.clifbar.com.


About FutureMark Paper: FutureMark Paper Company focuses their entire business on producing recycled and environmentally friendly products. They are the only facility in North America producing coated mechanical printing paper with up to 100 percent recovered fiber content. They divert more than 200 million pounds of waste paper from landfills annually and by using reclaimed waste paper instead of virgin raw materials, they save more than 2 million trees each year. www.futuremarkpaper.com


About Schumann: For more than 45 years Schumann has been printing special-interest publications for more than 350 monthly magazines as well as catalogs and other projects. www.spiweb.com.



  • Maurice Tierney, Publisher, Maurice@dirtragmag.com
  • Josh Patterson, Editor, Josh@dirtragmag.com
  • Justin Steiner, General Manager, Justin@dirtragmag.com


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About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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  • Latoya Smith says:

    Great post. Over the years I’ve ordered dozens of catalogs that were printed with less than expected quality, some being downright scrappy. A couple months ago my company in Hobe Sound FL, printed some catalogs with PCA Delta and they were great. I’ve been printing with them ever since. They show care for the environment by using soy based inks, plus recycled papers are available upon request. If you need items printed on recycled paper go to http://www.pcadeltaprinting.com/ I strongly recommend them.

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