DZR introduces new Shift flat pedal urban sneakers

Design rooted in urban street style, yet still maintains performance

News Shoes
Available sizes are men’s 41-47. MSRP is $79.

Available sizes are men’s 41-47. MSRP is $79 (click to enlarge).

Unique urban cycling footwear shoe maker DZR has a new line of Shift flat pedal sneakers designed for on and off the bike.

The Shift line of footwear is an extension from DZR’s existing offerings of the original clipless urban bike sneakers. The design is rooted in urban street style, yet still maintains all performance elements need by the urban dweller. The Shift has been co-designed among three world-renowned artists, Burrito Breath, Wakako and DYoungV. Each artist has designed the interior of the shoes in order to compliment the exterior design of the new Shift silhouette.

The Shift has been co-designed among three world-renowned artists, Phil Guy, Wakako and DYoungV.

The Shift has been co-designed among three world-renowned artists, Phil Guy, Wakako and DYoungV (click to enlarge).

Design features include a stiffened midsole for power transfer while pedaling, a counter-griped gum rubber outsole that is durable and provides optimum grip on a variety of surfaces, as well as a strategically placed directional tread. The toe portion of the sole is able to grip the ground and the mid foot is lowered for the best pedal grip, while the heal-tread sheds dirt and optimizes traction. Available sizes are men’s 41-47. MSRP is $79.

Additional features include custom chain link eyelet and hand stitch detail on heal cup, 12oz canvas, reflective heal badge, ventilation ports and a low profile design that fits seamlessly into toe straps. Check out this video to learn more.

Each of the three artists bring a unique viewpoint to this project.

A San Francisco based street artist focused on a series of multi media projects with an ongoing narrative of a social dystopia, DYoungV gained his MFA from the Academy of Art in San Francisco in 2006 and has since been focused both large indoor gallery installations and outdoor public projects.

Wakako is one of two female Japanese tattoo artist working in the in United States, and has been featured in a variety of magazines and periodicals through out the world. Wakako’s passion for bicycles led her to co-open a bike shop in Tokyo, Japan.

The Shift line of footwear is an extension from DZR’s existing offerings of the original clipless urban bike sneakers.

The Shift line of footwear is an extension from DZR’s existing offerings of the original clipless urban bike sneakers (click to enlarge).

Finally, one of the most prolific artists of his time, Phil Guy incorporates 60s and 70s weirdness in his logos, covers and iconic designs. His art can be found on skate decks, motorcycles, T-shirts and any number of posters all with that ting of classic heavy metal influences and the sick and twisted cartoons of the 90’s.

For more information visit www.dzrshoes.com.


About the author: Mtbr

Mtbr.com is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.


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