Endura celebrates 25 years of All Tribes One Clan with All Tribes All Woman video

Endura’s All Tribes One Clan celebrating 25 years with inspiring video


Denise Schindler cooling down after hitting the trails.

What would you tell your twelve year old self? Don’t eat all that candy…Ride more. It’s a question that most of us would struggle with for hours. Endura’s athletes pose and answer that very question, celebrating 25 years of All Tribes One Clan and All Tribles All Women.

Not only does 2018 mark 25 years of Endura #AllTribesOneClan, it is also the centenary of women in UK and Germany winning the right to vote. Endura pride themselves on their track record and commitment to gender equality and work with an unrivalled host of world class female athletes across all of cycling’s various tribes: road, MTB, track and triathlon and they’re proud to call them part of the Endura clan. The Scottish company’s inspirational roster includes World, European and National Champions as well as race winners at the very highest levels of our sport.


Lucy Charles celebrating victory.

In this era of the ubiquitous pouting selfie representing female youth culture, Endura are advocates of supporting alternative paths and are passionate about inspiring the next generation with the help of their female athletes. Hear from Ashleigh Moolman-Pasio, Rachel Atherton, Denise Schindler and Lucy Charles, as these hardcore heroines pass on advice to their 12 year old self and what helped them become the role models that they are today.


Rachel Atherton getting in the zone.


About the author: Jordan Villella

Jordan comes from the steep streets of Pittsburgh PA, where he learned to dodge cars and rip single track. He has been involved in nearly every aspect of the cycling industry: from turning wrenches, store design, clothing production and bike park creation. Jordan spends his free time racing cross country and cyclocross around North America, though he has been know to enduro every now and then. His love of cycling is only second to his love of his family and punk rock.

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