ESI Grips launches limited edition colors

Also plans to offer bar plugs and drop bar accessories

Components Sea Otter Classic

2017 Sea Otter Classic

ESI Grips 2018 Limited Purple

ESI Grips’ first limited color is….PURPLE.

Spot a mountain biker in a grocery store and fashion likely won’t be the first thought that comes to mind. However, look at their bike and it’s often a very different story. Matchy matchy is all the rage right now. Riders even have custom decals created to tie everything together. But traditionally, grips only came in a few select colors. Not anymore.

ESI Grips is utilizing social media to find out what their customer base wants and are offering rotating “limited” custom grip color offerings. Based on user comments, ESI selects a color, manufactures a batch, and when they’re gone, they’re gone. The first limited color is purple. These grips are available in all five thicknesses and start shipping at the end of April. Price varies based on grip thickness.

Gravel grinders, cross fanatics, and roadies will enjoy ESI’s upcoming offering, Tops & Drops. These are designed for drop bars and utilize their RCT wrap for the top horizontal portion and their silicon grip for the dropped portion. Timeline for availability is approximately four months, so around August. Pricing is yet to be determined.

ESI Grips 2018 Tops & Drops

ESI Grips’ Tops & Drops.

ESI also added bar end plugs to their product selection in a gamut of colors. Nobody needs a hole punched in their torso, so bar plugs are a vital part of a proper bike setup. Now you even have fashionable plugs. Online pricing is $2.49.

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This article is part of Mtbr’s coverage of the 2017 Sea Otter Classic in Monterey, California. For more from Sea Otter CLICK HERE.

About the author: John Bennett

With 210 lbs of solid, descending mass, John is a good litmus test of what bikes and components will survive out there in the real world. And with a good engineering mind, John is able to make sense of it all as well. Or at least come up with fancy terms to impress the group.

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