Eurobike: Rocky Mountain Thunderbolt 799 MSL

Rocky shows electric shifting bike with shocking price tag

27.5 Cross Country Eurobike

Eurobike Mtbr

Eurobike Rocky Mountain Thunderbolt MSL

Canada-based Rocky Mountain showed off their Thunderbolt 799 MSL at Eurobike—an electronic shifting 27.5-inch XC rig sure to draw both cheers and jeers. The 120mm-travel bike bounces on Rocky’s Smoothlink four-bar suspension controlled by a mechanical-remote FOX CTD shock, and comes with Shimano’s high-zoot XTR Di2 electronic shifting. The carbon wünderbike also comes with a healthy $11,500 price tag.

As you might expect, the Thunderbolt 799 MSL is equipped with line-topping parts across the board: a FOX 32 Float CTD 120mm fork, Shimano XTR brakes with Ice-Tech rotors, a RockShox Reveb Stealth dropper post and a pair of Stan’s ZTR Valor 27.5-inch carbon wheels wrapped in Maxxis’ Ardent tires.

Eurobike Rocky Mountain Thunderbolt MSL Multi

Naturally, Rocky put the über bike front-and-center at Eurobike, but tucked inside their stand just a few feet away were the more earthly priced Thunderbolt 770 MSL ($5,799) and Thunderbolt 750 MSL ($4,599).

For more information visit bikes.com.

This article is part of Mtbr’s coverage of the 2014 Eurobike trade show in Freidrichschafen, Germany. For more from Eurobike CLICK HERE.


About the author: Don Palermini

Chicago-born Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry that landed him at his current gig with Santa Cruz bicycles. Now residing in the San Francisco Bay Area, his four favorite words in the English language are "breakfast served all day," together in that order.


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  • Tony Coombes says:

    Have loved rocky since the first one I laid eyes on in 1989,I have a element 70msl, but with prices like this !who are they catering for !! Deffinetly not your true mountain biker that’s sad . Will look elsewhere for next bike 🙁

  • DPB says:

    Stupid… okay so RM are doing one-upmanship over the completion. Price the bike out and buy quality parts on line and you get the same bike but at a lower price. For $11,500 that would get you a great down payment on a house or a new car. MTBR and other MTB media should be critical of this gross over pricing. In fact, there should a Federal investigation into price rigging.

  • Pegleg says:

    The article reveals why they have a $11,500 bike… compared to that, the $5,700 is “more earthly priced.” That’s right, a $5,700 bike is a bargain now.

    • Brooks says:

      That’s exactly what they’re doing. They don’t expect people to actually buy this model. They want you to ooh and ahh it on the showroom floor, then look over at the “earthly priced” bikes and think that you are getting a good deal because they’re only half the price.

  • ArtV says:

    MSRP on a Kawasaki 2015 KV 450 F motocross bike is $8699. Admittedly it is a bit heavier but still…….

    • DPB says:

      At least you don’t have to pedal and the savings would keep you in gas for awhile….!!

      The cost of the see bikes is getting beyond the reach or justification for most riders. I earn more that $100k a year and I find it out of my price range. I have been riding since 1988 and in the last few year the cost of new bikes has rocketed. Look at the RM 750 msl. It’s components aren’t great for the cost and the rear triangle is aluminum. I shall look on line for a deal….

  • mj says:

    The reality is, components are driving these prices up, not frame. They are in line with all mfg making XTR builds. Shocks, gears, discs etc are insane. I love the bike, would buy it if I could justify it (can’t). But I’ve been on top of the box multiple times for cheaper…on my R6!!! Yeah, my motorcycle. So yeah, I understand people’s gripes, but, ya wanna play, ya gotta pay!

  • MonkeyHammer says:

    The funniest part about the whole article is that the author refers to $5800 and $4700 bikes as being reasonably priced (earthly). Hilarious. I can pay my mortgage with taxes and insurance for a whole year for $5800. Time to get a life folks.

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