Factory Tour: Coors Brewing facility

The world’s largest single site brewery

Company Spotlight
The quality control lab checks for hob bitterness, yeast quality, and taste.

The quality control lab checks for hob bitterness, yeast quality, and taste (click to enlarge).

Testing also includes a final taste test by one of the two hundred highly trained testers on staff.

During WWII, half of the brewery’s output went to the military.

During WWII, half of the brewery’s output went to the military (click to enlarge).

As you continue your journey through the factory, a number of interesting facts are painted on the walls.

As cans are filled, they are sorted into various lines for retail packaging.

As cans are filled, they are sorted into various lines for retail packaging (click to enlarge).

The last industrial stop on the tour is a shallow room which overlooks the packing facilities.

The carton assembly line in particular was mesmerizing.

The carton assembly line in particular was mesmerizing (click to enlarge).

The scale of the entire room is breathtaking (albeit hard to photograph) and can only be appreciated with a set of binoculars or a telephoto lens. Without a bit of zoom, it’s impossible to see what’s going on.

Vintage ads and memorabilia lines the walls of this room.

Vintage ads and memorabilia lines the walls of this room (click to enlarge).

From here, it was off to my favorite part of the experience, the tasting room. Those over 21 have the option of sampling up to three beers on tap.

A small sampling of all various beers on tap at the Coors Tasting Room.

A small sampling of all various beers on tap at the Coors Tasting Room (click to enlarge).

While the Coors factory tour is less personal that those given by smaller brewers, it does try to be informative. If you’re in the area, it’s well worth a stop. If you’re short on time, just tell the person at the desk you’d like to do the “short tour,” so you can bypass the educational stuff and get to sampling.

For more information visit www.millercoors.com.


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