Fox Creates Custom Painted Chainsaw for DH Champ Smith


A world championship medal is cool, and those glass trophies they give you for the World Cup are swell too, but the memento clothing-maker Fox gave Steve Smith–the reigning holder of both those prestigious downhill crowns–might just take the cake. Actually it’ll shred, spray, splatter and puree the cake with incredible ease.

Smith, you see, was nicknamed “the Canadian Chainsaw Massacre” by race commentator Rob Warner last season. The guys at Fox liked the moniker so much, they commissioned their art department to custom paint a chainsaw in his honor.

“Warner started calling Steve ‘Chainsaw Massacre’ so we thought it would be a cool idea,” ex-plained Mike Redding, bike marketing manager at Fox. “One of our designers and Airtrix did the design and painting and we gave it to Steve when he was down here for A1.”

“A1” is shorthand for Anaheim 1, the first race of the Supercross season which kicked off on Saturday not far from Fox Head HQ. Smith stopped by and was gifted the chainsaw. No word yet on if they let him put it in the overhead bin for transport home.

About the author: Don Palermini

Chicago-born Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry that landed him at his current gig with Santa Cruz bicycles. Now residing in the San Francisco Bay Area, his four favorite words in the English language are "breakfast served all day," together in that order.

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