FW: Leadville Trail 100 Film "Race Across the Sky 2010"Hits Theaters Nationwide November 4


Leadville_100_LOGO-300x196RACE ACROSS THE SKY 2010 HITS

Elite Professional and Amateur Cyclists and Runners Brave the 14,000 Feet of Altitude, Extreme Weather and Grueling Terrain in New Documentary

NCM Fathom, Citizen Pictures and Life Time Fitness Present Inspiring Tales Captured at the 2010 Leadville Trail
100 Mountain Bike Race and Ultra Marathon Competitions

leadville 100 mountain bike startCentennial, Colo. – October 6, 2010 – NCM Fathom, Citizen Pictures and Life Time Fitness (NYSE: LTM) take audiences for an all-new death-defying journey alongside some of the world’s greatest cyclists and runners for Race Across the Sky 2010, a special in-theater Fathom event to be shown exclusively in more than 550 select movie theaters on Thursday, November 4 at 8:30 p.m. ET / 7:30 p.m. CT / 6:30 p.m. MT / and 8:00 p.m. PT (tape delayed), with an encore presentation in select locations on Tuesday, November 9 at 7:30 p.m. local time. Race Across the Sky 2010 features behind-the-scenes stories from the August 14, 2010 mountain bike race in Leadville, Colo., where world-class and amateur athletes tested their strength, faith and endurance as they compete, along with those aspiring ‘Leadmen’ and ‘Leadwomen’ who go beyond this one-day cycling event to conquer merciless running races during their ambitious five-race endeavor.

Race Across the Sky 2010 will include the all new documentary of tales and tears from the cycling and foot races held this summer and will also feature a live discussion with famous blind adventurer Eric Weihenmayer who rode in this year’s Leadville Trail 100 on a tandem; Olympian cyclists Levi Leipheimer and Jeremy Horgan-Kobelsk; Solo World Female Champion Rebecca Rusch; and Mountain Bike Hall of Famer and six-time Leadville Trail 100 (LT100) champion Dave Wiens, among others.

Tickets to both the live and encore Fathom events are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the web site (theaters and participants may be subject to change).

Citizen Pictures returned to the former mining town of Leadville at 10,200 feet above sea level this August for the Leadville Trail 100, capturing the energy, excitement, drama, human spirit and inspiring stories from one of the most intense endurance races of all time. To film Race Across the Sky 2010, the crew shot breathtaking aerial views of the cyclists as they navigated dangerous mountain terrain and muscled through 14,000 feet of vertical climb.

Race Across the Sky 2010 follows the success of 2009’s Race Across the Sky – Leadville Trail 100 event, which focused on the August 2009 cyclists’ journey – including seven-time Tour de France winner Lance Armstrong – from the start line to the finish line. Armstrong won the 2009 race, setting a new record time with 6:28:50 – crossing the finish line with a flattened rear tire.

The upcoming in-theater Fathom event will not only bring stories from the 2010 race to life, but will also update audiences on the latest exploits of the admired 2009 featured athletes. Attendees will witness the impossible from Weihenmayer – who was the first blind climber to summit Mount Everest – and watch as Rusch shatters the old 1996 Women’s record by over 10 minutes.

“Race Across the Sky is truly an inspiration and a breathtaking experience on the big screen,” said Dan Diamond, vice president of NCM Fathom. “This event will resonate with everyone in theaters witnessing the triumph of the human spirit over what seem like impossible odds. We will meet up with some old friends from last year’s 2009 Race Across the Sky and some new athletes and experts who reflect on their own personal journeys to and through this amazing challenge of grit and determination in high altitude.”

The Leadville Trail 100 began as a running race 27 years ago and mountain bike racing was added in 1994, becoming a competition with more than 1,000 entries. It has become increasingly popular, more than doubling its number of entries over the last six years.

Race Across the Sky – 2010 will appear in 552 theaters, including AMC Entertainment Inc., Cinemark Holdings, Inc., Clearview Cinemas, Cobb Theatres, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Malco Theatres, Marcus Theatres, National Amusements, Rave Motion Pictures, R/C Theatres and Regal Entertainment Group movie theaters, as well as Bainbridge 5 (Seattle, WA), The Carolina (Asheville, NC), the Palace Cinema 9 (South Burlington, VT) and The Peerless Theatre (Holyoke, CO), through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.

About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 172 Designated Market Areas® (49 of the top 50) and includes approximately 17,100 screens (15,600 digital). During 2009, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Fathom Events broadcast network is comprised of approximately 550 locations in 154 Designated Market Areas® (49 of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.2% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.

About Citizen Pictures
Denver based, Citizen Pictures has been an internationally recognized broadcast and commercial production company for more than 25 years. Citizen Pictures offers writing, producing, directing, live-action shooting, motion graphics and 3-D animation to networks, corporations and agencies. For more information visit www.citizenpictures.com.

About Life Time Fitness, Inc.
Life Time Fitness, Inc. (NYSE: LTM) is a healthy way of life company based in Chanhassen, Minnesota. The Company is dedicated to providing programs and services that help its members connect and engage with their areas of interest, and achieve success with their health and fitness goals. Life Time Fitness designs and operates distinctive, multi-use sports, professional fitness, family recreation and spa/resort centers that help members lead healthy and active lives. As of October 1, 2010, the Company operated 89 centers in 19 states and 24 markets. Additional information about Life Time Fitness centers, programs and services is available at lifetimefitness.com.

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Allie Lee

The Rose Group for Citizen Pictures

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